Broadcasting Telecasting (Oct-Dec 1963)

FANFARE Red is Johnson's Skelton in the closet 10-YEAR ASSOCIATION HONORED BY ADMEN The 10-year association of Red Skelton and Johnson's Wax, said to be the longest star-sponsor tieup in TV history, was honored Tuesday (Oct. 1) by the that "we couldn't afford another." Other tributes came from Warren Dorn, chairman of the Board of Supervisors, Los Angeles county (which proclaimed A look at some Skelton statistics is taken by (l-r) James T. Aubrey Jr., president of CBS-TV; Red Skelton and advertising fraternity of Los Angeles, which packed the ballroom of the Statler-Hilton for a luncheon meeting held under the joint auspices of the ad clubs of Los Angeles and Hollywood and the Advertising Women of Los Angeles. Billed as a "celebration, not a testimonial," the program nonetheless had its full share of tributes to Red Skelton, Howard Packard, president of S. C. Johnson & Son, praised the comedian for showing a "genuine interest" in his sponsor, his products and his organization. Mr. Packard recounted how Red of his own volition came to the company's headquarters at Racine, Wis., to entertain the employes and, finding no hall in town big enough to hold those who wanted to see the show, held it outdoors. That was a "TV first," Mr. Packard stated, and another occurred the following year (1960), when Red taped his Christmas network program in the factory. Mr. Packard announced that the company had established an annual "Red Skelton Scholarship" at the graduate school of Dramatic Arts at UCLA and introduced the first "Red Skelton Scholar," Charles McMurray, who will receive enough money to keep him at UCLA for the coming year. James T. Aubrey, president of CBS Television, hailed the comedian as the "one and only Red Skelton," quipped BROADCASTING, October 7, 1963 Howard M. Packard, president, S. C. Johnson & Son Inc., prior to the Los Angeles Ad Club luncheon. Oct. 1 "Red Skelton Day") and from many members of the production staff of the weekly program. Sherman J. McQueen, vice president of Foote, Cone & Belding, Los Angeles, chairman of the day, noted that FC&B, agency for Johnson's Wax, had been associated with the star as long as the sponsor had. Drumbeats . . . Helping hand ■ Woai-tv San Antonio, Tex., has helped bolster the programing of klrn(tv), the city's educational outlet. Documentaries on local problems, generally too costly for ETV's to produce, have been offered to klrn by the WJRZ to WNEW: Thanks' A helicopter pilot-announcer for wjrz Newark gave thanks to wnew New York's morning team of Klavin and Finch for a tip on "the biggest traffic story we've had." Wnew engineer, Ted Suwalski, who lives in New Jersey phoned a report to his station when a burning car on the Hackensack River Bridge created a traffic jam of commuters trying to get to New York. The Klavin-Finch report was heard by the wjrz traffic reporter, who took his copter up and reported on the fogbound traffic which had backed up almost 10 miles by the time emergency vehicles reached the car at 8:30 a.m. commercial station. Woai-tv shows already repeated over klrn outlet include programs on school dropouts, the population explosion, the state prison system, urban renewal and the city police department. For the hands ■ A 15-page picture story of CBS Evening News with Walter Cronkite made up Dr. Frank Stanton's newsletter to CBS employes last week. The story covers the first day of the series' telecast on CBS-TV Labor Day. Silver anniversary ■ Wdbj Roanoke, Va., last week was given a 25-year plaque by Peters, Griffin & Woodward, Inc., the station's representative since 1938. It was the 11th such plaque presented by PGW. Sunday salute ■ A special 4-page section in the Sunday Nashville Tennessean was used to announce the opening of wsm-tv's new studios. The supplement utilizing maximum amounts of process color was devoted to the sta lf)flore titan a decade of Constructive St ervice to l!3roadcailer6 and ike $2roadcaitina J^ndustru HOWARD E. STARK Brokers — Consultants 50 EAST 58TH STREET NEW YORK, N. Y. ELDORADO 5-0405 89