Broadway and Hollywood "Movies" (Jan - Aug 1934)

36 “ MOVIES ” Ohe CASTING OFFICE Where to get photos taken : ALABAMA Birmingham Loveman, Joseph & Loeb CALIFORNIA Hollywood. Evansmith, 6353 Sunset Blvd. FLORIDA Jacksonville. Cohen Bros. Miami. M. Sarli Studio, 214 East Flagler St. Tampa. Maas Bros. ILLINOIS Chicago. Fred Fox Studio, 2746 Fullerton Ave. IOWA Davenport.— Peterson-Harned-Von Nlaur Des Moines. — Younker Bros. MARYLAND Baltimore. Hochschild-Kohn Co. MASSACHUSETTS Boston. -C. F. Hovey Co. MINNESOTA Minneapolis. New Hennepin Studio, 727 Hennepin Ave. St. Paul. Emporium (Dept. Store) MISSOURI Kansas City. John Taylor D. G. Co. NEBRASKA Lincoln. Gold and Co’y. NEW JERSEY Asbury Park. Steinbach Company East Orange. — R. H. Muir, Inc. Montclair.— Louis Harris Dept. Store LaV erne Anders ing offices are still willing to give chances to talented and gifted girls who photograph well and have proper qualifications. “Harry Joe Brown, the director, and 1. selected the girls first for beauty of face, then for attractive figures,” Ceballos asserts. "Then we gave them a rhythm test in which we merely required them to walk in time to music. “Fancy steps are not required of screen chorus girls. In motion pictures, formations are the most effective routines. On the stage foot movement is important, while almost any girl will appear beautiful across the footlights if properly made up. “Experience also has shown that tap dancing is not particularly effective on the screen. The girls should have rhythm sense as one of their qualifications. "On the stage the primary consideration therefore, is dancing ability while on the screen it is beauty and rhythm.” Ceballos is considered the screen s leading dance director. He has been in Hollywood since the first musical film was made and originated all the numbers in “Footlight Parade” and "House on 56th Street”. This magazine is willing to co-operate at all times with Director Ceballos. A girl who was in the Greenwich Village Follies sends her photo: she is a very good type. Name. — Vivian L. Wyndham; 22 years of j)ge. and living in New York City. Weighs 128 pounds and has brown eyes. . . . Sally Blake, of Concord, N. H.. is a blonde beauty of the Clara Bow type; a pleasant, appealing voice, too. In an experiment to prove "that an interesting and entertaining motion picture can be a box office success regardless of star names," Jesse L. Lasky. producer for Fox, will shortly make a film written by a well known writer and directed by an established director but without a single actor whose name has ever been heard of before. Mr. Lasky will make this picture with nonentities, he says, because he wants to veer away from the trends — and the current trend is for pictures with from twro to a dozen genuine stars. “The public wants novelty,” he explained, "and while my proposed film may prove a disastrous failure I’m not going to fool anyone by creating fictitious standards and exaggerating the values of players that are unproved. "I shall advertise the fact that these people are unknown; that some of them, possibly, will never see studio lights again.” Mr. Lasky hopes by this means to test the sincerity of the public in demanding new personalities. A South American beauty, Raqucl Davido. tossed her hat into the Hollywood filmland ring the other day when she signed for a brief role in the next Ruth Etting musicomedy for RKO Radio Pictures. Another “break” for youth and beauty! Her qualifications "clicked.” HOPE for the many girls ambitious to join the choruses of Hollywood musical films is given by Larry Ceballos, dance director, who declares that training in stage dancing is unnecessary for such work. Ceballos has interviewed thousands of prospective chorus girls and has used many hundreds in the routines he has evolved for pictures. He interviewed 400 of Hollywood s roster of 1100. to select the eighty-four chorines needed for "Sitting Pretty” which Charles R. Rogers is producing for Paramount with Jack Oakie, Jack Haley and Ginger Rogers featured. Paramount’s cast 's? NEW YORK Albany. W. M. Whitney Sc Co. Brooklyn. F. Loeser & Co. (2 studios) Buffalo. — Hens and Kelly. Hempstead, L. I. — Franklin Shops, 250 Fulton Av. Jamaica, L. I.— B. Gertz, Inc., Jamaica Ave. & 162nd St. Newburgh. Schoenmaker & Sons. New Rochelle. H. R. Ware Co. New York.— Grace Salon of Art, 1680 B’way. New York. Jas. McCreery & Co., West 34th St. Poughkeepsie.— Luckey, Platt & Co. Utica. Robert Fraser & Co. NORTH CAROLINA Asheville. Bon Marche Store. Greensboro. Meyer’s Dept. Store. Monroe. Dixie Photo Service, 504 N. Stewart St. Raleigh. Boylan Pierce. OHIO Akron. — C. H. Yeager Co. PENNSYLVANIA Ardmore. — Strawbridge & Clothier. Jenkintown. — Strawbridge & Clothier. Philadelphia. — Strawbridge A Clothier. Market St. (2 studios). Pittsburgh. — Boggs and Buhl. SOUTH CAROLINA Greenville. — Keith's, Inc. TENNESSEE Memphis. — Lowenstein’s Store. Name Phone Address City & State Sex Race Color Hair Age Height .... Weight Color of Eyes Calf. Hips Chest (Bust) Glove Size. Shoe Size Theatrical experience, if any. Accomplishments such as vocal, dancing, singing, horseback riding, swimming, etc. WEST VIRGINIA Wheeling. — The Hub, Market & Chapline Sts. Make out 3x5 card similar to above, fill out neatly and mail in WITH photographs.