Building theatre patronage : management and merchandising (1927)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

54 Building Theatre Patronage of another, better results are obtained. Use a chart for such inspections because of the influence it has in calling attention to details and encouraging thoroughness. Staff inspection can cover condition of equipment, ventilation, lighting, proper use of materials, fire hazards, sanitation, accumulation of waste materials, seats, etc. It does not take the usher force long to inspect each seat. Thus splinters, loose arms, noisy seats, loose backs, protruding nails or screws, torn covers, broken hat wires, can be reported in time to save heavy expense. Besides, liability of injury to patrons' clothing is avoided. This inspection by the staff helps to develop morale. It makes employees feel that they have an interest in the theatre. It makes then realize how carefully equpiment should be maintained. If a reward is offered for notable efficiency in such inspection, an incentive is added and better results achieved. Patrons' Suggestions. Patrons can become a very valuable source of information; therefore, welcome criticism and suggestion. This will bring to your attention many details which might be overlooked. Suggestion boxes in which patrons are invited to drop cards with their suggestions or criticisms will bring out some good ideas. For instance, something like the following can be printed on cards and left where the card can be filled out by patrons: "To Our Patrons: The management seeks in every way to better its service. We want you to know that you will confer a favor on us by quoting hereon any irregularity, discourtesy, carelessness, inefficiency, or suggest any improvement which comes to your attention. These reports will be treated as strictly confidential and are asked merely to enable us to render more efficient and accurate service. We thank you in advance for your interest." Friends of the manager can be "planted" at critical points to report what they notice or overhear. Of course, anything like "snooping" is not to be encouraged, because it breaks down morale; but friends possessed of common sense and tact can notice things with a view to constructive criticism, and,