Building theatre patronage : management and merchandising (1927)

64 Building Theatre Patronage uniform brings him closer to his dreams. He learns to respect the uniform. It is a constant reminder of duty. The uniform distinguishes theatre employees more readily and prevents misunderstanding. It carries authority. In the crowd the uniform stands out, and because it is easily recognized, helps the efficient handling of crowds. The uniform lends color and atmosphere to the theatre. Its purpose is three-fold — inspirational, decorative and practical. General Rules. Detailed regulations for the duties and conduct of the theatre staff are not practical here because the problems of each theatre differ. But the following suggestions can be applied generally: 1. Employees should be able to answer questions concern ing the program, the theatre, and coming attractions. 2. Gum chewing, smoking or eating while on duty should not be tolerated. 3. Cleanliness of the theatre should be of interest to all the staff. 4. Training should be given for every possible emergency, such as accidents to patrons, fire, panic, wire trouble, etc. 5. All unnecessary noises and disturbance to patrons should be avoided. 6. Comments of patrons concerning the program or the theatre should be reported to the manager. 7. Employees should be on the alert to render every pos sible service, such as holding coats, opening doors, assisting children and the infirm, etc. The needs of patrons should be anticipated if possible. 8. Employees, while on duty, should not converse with friends or with other employees except on matters of business. 9. While on duty no special greetings should be given to friends. The Cashier. The neat, attractive cashier is an asset. She should be in clear view of the patrons. The patron's opinion of the theatre