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234 Building Theatre Patronage
for medicines. The complement to this is the physician's prescription blank on which the star prescribes laughter or thrills, as may be pertinent to the photoplay.
Tickets. — Imitation railroad tickets and time tables are favorites, particularly for railroad plays.
Cards. — Useful as well as interesting are stage and interurban schedule cards printed also with institutional advertising for the theatre. The same style of card may be used for fire alarm signals or similar local information.
Wrappers. — A clever novelty is the imitation roulade of coins, generally dimes. Coin wrappers can be supplied by the bank and printed on the inside. These are wrapped around two-inch lengths of %-inch dowels so that the "$5 in dimes" shows. These are dropped on the streets and left on store counters and hotel desks. Most shopkeepers will take a supply and renew those picked up by the curious.
Kiss 'Cards. — Cards bearing the printed imprint of a mouth, printed in red, may be a kiss from a woman star, and will be greatly improved if there is a blank space on which the recipient may imprint the form of her own lips, generously painted with lipstick. A prize may be given for the nearest approach to the original. This form of contest card is also good for thumb printing. Instructions for making the impression should appear on the card in small type.
Sheets. — Racing plays can be put over with imitations of the familiar tipster sheets. This is particularly useful in localities where there is a race meeting, but often it will go over without this aid.
Policies. — Policies insuring the holder against the effects of laughter or emotion while witnessing a named play have been very useful and can be distributed through arrangement with a local insurance company.
Ballots. — "Sample Ballots" are useful around election time. Many other local "excitements" can be tied-into with a handbill of some sort.
Standard Novelties. — Novelty hats, masks, eyeglasses, monocles, miniature playing cards and similar articles are often supplied by producers for special photoplays. Consult the chapter, "Advertising Materials."