Building theatre patronage : management and merchandising (1927)

Record Details:

Title:
Building theatre patronage : management and merchandising
Date:
1927
Publisher:
New York : Chalmers Publishing Company
Volume:
Building theatre patronage : management and merchandising
Leaf #:
000257
Language:
English
Subjects:
Motion Pictures, Motion pictures--Theatres
Collection:
Books
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Date Added:
November 07, 2023
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Distributed Matter 235 Conclusion. Of course, novelty "throwaways" which are prepared by an individual theatre should not be used so often that the novelty wears off or they become a pest. Their value lies in the fact that the cleverness of the novelty helps to create the impression that the feature advertised must also be clever. For methods of distribution consult the chapters "Using the Mails/' "Advertising Materials" and "Co-operative Advertising." Do not permit the streets to become littered with handbills. This reflects unfavorably on the theatre. If local ordinances regulate the distribution of such material, follow the regulation. If material is left in letter boxes or on doorsteps, be sure that your "messengers" cause no offense which will reflect unfavorably on the theatre. It is precautions such as these which must be carefully followed. Because locally prepared distributed material is seldom of a quality equal to the standard heralds and novelties supplied by producer-distributors that the latter are favored for distributed material.