We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
254 Building Theatre Patronage
Newspaper publicity is possible with a contest of this kind, especially if a particular paper is permitted to assume sponsorship of the contest. The best posters made by the pupils can be used for lobby display. Other posters can be used for window tie-ups, and merchants will be inclined to accept this material because they feel that the contest has aroused interest. Local art teachers or a committee of teachers from the different schools can act as judges and the award of the prize take place at the theatre. In smaller communities managers have arranged poster contests as often as ten times during the year. Added interest has been given the contest by having different schools compete against each other. It is evident that a suitable photoplay should be selected. It is evident that the advantages to the theatre from the word-of-mouth advertising and the general interest aroused in the poster contest is a distinct advantage.
Manual training schools can be used for boat-making contests, miniature aeroplane-making contests, clay modeling contests, etc. There might even be a miniature building contest at the manual training school. One theatre manager used the theatre anniversary for such a contest with prizes offered for the best miniature replicas of the theatre front. The sewing classes at schools can be used for doll-dressing contests, hattrimming contests, etc. Classes in interior decoration can be used for contests in which a prize is offered for a miniature replica of a striking set used in the photoplay. It is evident that these contests should be started far enough in advance of play-date to allow a week or two weeks* time for the display of the finished miniatures.
4. Debating Societies.
The directors of school, college and club debating societies welcome any proposition of debate which will be timely and which will not require too much research. In some photoplays the theatre manager has a problem or a theme that can be put in the form of a proposition for debate. Besides, photoplays can be discussed as to merit, treatment, entertainment value, etc. If the subject of debate is based on a photoplay, the attendance of the debating society at the theatre is required