We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
CHAPTER XXI PRINTING MATERIALS
TO prepare newspaper advertising, to prepare house programs, and to use the imprint space on heralds and other advertising mediums, the theatre manager requires a knowledge of type, copy, the principles of layout, and ability to arrange an individual layout.
If the theatre's advertising is to be effective, its composition should not be left entirely to the local printer. The compositor is not supposed to be an advertising expert. His work is to compose evenly spaced display with the proper proportions. It is not for him to determine the relative selling importance of different elements. Even if he knew what should be emphasized, the busy composing room of the newspaper does not encourage careful thought and advertising service which should be done elsewhere. To be certain of results you should know what you want and how to specify it. This requires first of all a knowledge of printing materials. Printing materials include:
1. Type
2. Cuts
3. Borders
4. Theatre name slug
5. Ornaments Type.
There are two styles of type — body type and display type. Although display type may be used where body type would generally be used and vice versa, the main difference is that body type is usually a plain Roman letter used in large type areas, and display type is used for headings and display lines. For example, this page is printed in body type. The chapter heading is printed in display type.
Type Sizes.
Until the last century, type sizes were indicated by names such as Brevier, Pica, Great Primer, etc. All Brevier sizes were
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