We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
Printing Materials 267
service is to be expected. Local advertisers should not be handicapped by the deficiencies of the local newspaper. An active local advertising club by concentrated action can often get the needed improvement.
Cuts.
As far as theatre advertising is concerned, only two types of cuts need be considered — line cuts and half-tone cuts. The half-tone cut reproduces a variety of tones or shadings. As its name indicates, it gives "half-tones" rather than one tone. The line cut reproduces in one tone. The line cut is generally used to reproduce solid figures, outline drawings and letterings. The half-tone is generally used to reproduce scenes or portraits. The line cut generally costs about one-half as much as the half-tone cut.
If a lighter shade or pattern is desired for the line cut it can be "hatched" with cross lines, or a Benday screen can be used. Benday or Ben-Day is a mechanical device for making patterns or dots or stipples. These give a certain lightness to what otherwise would be too solid a black mass. These also gray solid black areas and thus permit more even printing. These add a certain naturalness and give a better newspaper effect than a half-tone cut, and at less cost.
The half-tone cut gives more softness and naturalness to reproduction. In preparing a half-tone cut the layout is photographed through a screen composed of sheets of glass ruled into fine lines. On one glass sheet, the lines are ruled diagonally, from the upper left to the lower right corner. On the other glass the ruling is reversed. When the glasses are faced, the result is a mesh of thousands of tiny squares. The number of lines ruled to the inch gives the number of what is called the "screen." For example, the 60-screen has 60 lines to each inch of glass. For solid masses the black penetrates the rule lines and thus we get gradations of tone. As far as the theatre advertiser* is concerned, his chief concern, if photo-engraving must be done locally, is to ascertain the screen required by the paper; and, if a combination cut is required, how the elements are to be put together. Therefore a conference with the engraver is suggested.