We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
Printing Materials 269
you cannot have mats cast locally, it is often cheaper to send your mats to a nearby city for casting rather than purchase electros. This of course applies to smaller operations where pennies must be watched, because with half-tones the electro is preferable.
Notching.
Where type is to be set into a cut space, room must be made by cutting away part of the cut. If a section is cut within the border, the cut is said to be "mortised." If a portion of the edge is cut, the cut is "notched" or "stepped," the latter connoting a series of notches in step form.
Rules and Borders.
A printer's rule is a straight line or a series of straight lines cast in type metal or brass. They vary from the finest hairline to a width of 6-point or more; but generally the rule of more than 6 points is called a border.
Besides the plain rule borders there are decorative borders available at the local newspaper office.
Purpose of Border.
The main purpose of a border is to separate one advertisement from surrounding printed matter. The border also gives unity to the advertisement by holding it together. A distinctive border as an ornament adds attention value. A distinctive border, regularly used, also makes an advertisement more easily recognizable. Rules can be used to keep sections of an advertisement separated; but they should never stretch entirely across the space, because this defeats the unity of the advertisement and makes reader progress difficult. Smaller advertisements, unless surrounded by borders, are often lost because they seem to be part of the larger ads. Rules or borders may be used to frame the entire display or to box or panel some section of your advertisement to give it special attention or to help balance it.
Solid rules in 6 or 12-point size should be sparingly used, especially in theatre advertising, because they look cheap and carry the suggestion of mourning. Besides, they overshadow