We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
272 Building Theatre Patronage
on an 8-point slug. But generally a 6 is used on a 7-point slug. This is indicated in the marking by a diagonal line between the figures, the smaller figure coming first to indicate the face of the type and the larger figure the size of the slug, as 6/7.
Theatre Name Slug.
The majority of theatre advertisements carry a signature or name plate. This is sometimes supplemented by an institutional or slogan line. This plate is called a "slug" rather than a cut because it is kept at the newspaper office for general use rather than for a single printing use as a cut. The name plate should be a drawn design, if possible. However, the local typographer could arrange a plate with a distinctive lettering and an attractive border. The main thing is to have the name plate neat, attractive and distinctive. When you have selected the plate design, have slugs of different sizes prepared to fit different size layouts, and keep a supply of different sizes on hand so that your slugs can be replaced regularly. Because a good electro can seldom be made from another electro, be sure that your original photo-engraving plate is carefully marked and not lost. Regular printing wears down the name plate and it becomes sloppy in appearance if not replaced. The cost of such replacement is small. Yet many a good advertisement loses its quality appearance because of the worn, ragged, sloppy name plate.
Ornaments.
Although printing, rather than newspaper advertising, uses ornaments or florets, they are sometimes useful for the advertiser. The newspaper has a collection of florets — small figures in 6 and 12-point sizes. Attractive borders can sometimes be made of these florets cast in line; but generally they are used to break white space where a rule or a dash would not be effective.
Emergency Material.
In emergency, for a particularly large letter or a crude silhouette when no wood type letter is available, linoleum or patent leather can be used. A good quality of fine-grained