Building theatre patronage : management and merchandising (1927)

Page scan 000299 from Building theatre patronage : management and merchandising

Record Details:

Title:
Building theatre patronage : management and merchandising
Date:
1927
Publisher:
New York : Chalmers Publishing Company
Volume:
Building theatre patronage : management and merchandising
Leaf #:
000299
Language:
English
Subjects:
Motion Pictures, Motion pictures--Theatres
Collection:
Books
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Date Added:
June 13, 2024
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Printing Materials 273 linoleum is almost as good as the expensive patent leather. Draw your design in reverse. Cut it out with a sharp knife. Cement it on a wooden block. Shave this block type high and it can be run in the presses. Thus, in an emergency you can make your own type for block display. Of course, for newspaper printing where stereotyped plates are used a metal cut is essential; but for smaller runs on a flat-bed press the linoleum cut will suffice. Conclusion. As far as standard printing materials are concerned, the individual theatre advertiser is restricted by the equipment of the local printer or local newspaper's supply. This material can be mastered by experience. How it should be arranged will now be discussed in th^ following chapters — "Principles of Layout," and "Copy."