We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
Principles of Layout 275
This is because engravers can work best from larger original layouts. This layout looks brilliant in the glossy black and the pure white of the hand-drawing on the bristol board. The intricate art work, the hand-drawn letters and all the other "artistic elements" of the layout look very different when reproduced on the coarse, yellowish-white newspaper stock with sleazy ink. Very often the layout is printed with white lettering on black background. It is true that pure white on solid black has attention value. But the newspaper does not give in its reproduction the pure white and the strong black. Those letters, which in the original layout stood 36 points high, when reduced to 8-point type are undecipherable. This is no fault of the newspaper. The coarse paper and the speed of printing have many mechanical limitations, making such a result inevitable. Consequently, many a pretty layout which in the original seemed most artistic, becomes a horrible blotch on the newspaper page. Fine details are clogged up with ink, and the result is smudge. The hand-lettering resembles hen-tracks; bold, black backgrounds are faded and spotty. To prove that all this is a very mild account of what happens when the usual hand-drawing "artist's" layout is reproduced in the newspaper page, turn to the amusement page of the newspapers.
What justifies the existence of the average theatre artist?
As far as illustration is concerned, he usually does no more than copy the standard cut as illustrated in the press sheet. If he tries to change it, the result can be labeled "Damaged by improvements." If hand lettering is required for the title, this, too, is available in the press sheet cut; better used as it is, rather than copied or altered by the "artist." An attractive border? Many a press sheet cut offers this, and besides there are the decorative borders in the newspaper office, also countless combinations of plain rule borders. As far as the large areas of hand-lettered type are concerned, it is evident that standard type faces for large areas of type are always more legible and more effective than any hand lettering. It might be mentioned that not one "artist" in a thousand can do hand lettering that is effective, especially in smaller sizes. White hand lettering on black background over large areas is seldom legible in newspaper reproduction, unless the lettering is very