We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
Arranging Your Layout 305
lessness will give the impression that you are not particular about the results. In some cases newspapers will supply sheets for layout purposes, ruled to indicate column and em measurement.
Having decided on the general shape of your advertisement, according to principles indicated on page 279, make an outline on your sheet precisely the size of your layout. A printer's rule to measure picas and agate lines will be helpful. This can be secured at a very small cost. The thin outline indicates the limits of your width. Allow space for the newspaper to fit in a hairline rule if it is likely your advertisement will be run so close to others that it will be "squeezed.**
Border.
If you first determine your border outline, make a line with a soft pencil around the sides and indicate the width and the shape of the border. Your whole drawn line indicates the shape. The style of border is indicated by using the border number for the particular border you want as set down in the newspaper's type book or type sheet. It is best to cut a small sample of the border you want and paste an inch or two of this on to your space to make certain that you will get just what you want.
Name Plate.
The theatre name plate is set into place by pasting a clipping of it from a former advertisement. Obviously the name plate can either be at the top or at the bottom of a layout, depending on whether it is to be your "letterhead** or your "signature.** Do not bury your name plate in a mass of type. Let it stand out. You are interested in having patrons visit your theatre; you are not interested in selling a particular program unless the sale is for your theatre. Therefore, display the name plate properly.
Illustration.
Where shall you put the illustration? Of course, that depends upon the nature of the illustration and the balance towards which you are working. Remember in this connection