We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
Arranging Your Layout 309
been set The man who sets another size type may have a Goudy on his machine, and he will give you Goudy of the proper size but the wrong style. Thus, if you have three or four type inserts, and do not specify the type face wanted, you will get a display that would not be as effective as if a single face or related faces had been used. Consequently, specify clearly the type face you want; specify type size as well.
Type Space.
With a little practice you will readily come to know how many lines of type a certain number of words will require in a certain width. Leave room for the compositor to move around; that is, do not be too rigid in specifying so much type or so much space. If you want your type to be paneled in with a rule, mark it to that effect — for instance, "12-em lines in a 1 6-em panel of 1 76 rule" — or whatever the rule or panel size required.
As far as the number of words to the square inch is concerned, an approximate table can be used. The length of words varies, and consequently no table will be any more than an approximation. Besides, the square inch of some types will hold more than the square inch of other types. You can have your own square inch measure prepared for the styles of type generally used in the body of your advertisements. However, the following table is suggested:
Words to Square Inch.
5 Point, Solid 69
5 Point, 1 Point Leaded 59
5]/2 Point, Solid 54
5!/2 Point, 2 Point Leaded 45
6 Point, Solid 47
6 Point, 2 Point Leaded 34
8 Point, Solid 32
8 Point, 2 Point Leaded 23
1 0 Point, Solid 21
1 0 Point, 2 Point Leaded 16
12 Point, Solid 14
12 Point, 2 Point Leaded 1 1 j/2
14 Point, Solid 10
14 Point, 2 Point Leaded 9