We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
318 Building Theatre Patronage
an exceptional photoplay might be a series in which were included the mayor, the president of the woman's club, the president of the Rotary club, the college president, the leading merchant, a bank president, etc. Each advertisement of the series has three parts:
1. In large, boldface type, "If I were Mr. James T. Smith"
(winning attention with this curiosity-provoking opening which carries the name of a well-known individual).
2. The text in 10 or 12 -point type, which pays tribute to
the position in the community occupied by the individual mentioned above, and then associating the individual's work with some phase of the photoplay discussed; then suggesting that attendance at the theatre to see (name of the photoplay) would be typical of the individual's desire to promote the general welfare.
3. Concluding in large, boldface type, "That's what I
would do if I were Mr. James T. Smith."
Well-known names at the heading of such a series of advertisements will win attention. Interest grows as the series continues. Associating the theatre advertising with well-known leaders has an institutional value. Of course, the photoplay selected for this form of advertising should be one that would not cause resentment. It is advisable to have the approval of those whose names will be used in the series. However, because each advertisement pays a gracious tribute to the individual, such approval can be readily secured.
The following is a suggested layout for one of the series discussed here:
"If I Were Mr. James T. Smithes President of the Blanktown Chamber of Commerce whose members are devoting their time and energy to the development of this community, Mr. James T. Smith typifies the business leadership with which Blanktown is so favored.
Leadership like his should be appreciated. There is adventure, conquest and romance on every page of the annals of American history. The pioneers who founded our country are the inspiration of leaders like Mr. Smith.