Business screen magazine (1946)

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-'^HBlt. m ■J. x^' d v/ -»<?. W.C. Fields and Mae West in tlieir famous comedy classic I "My Little Cliickadee" ^%.^.. .'« /»(■'. Meet your new "V PR film B distribution team. pi ■ c '■%i ■| I!-)' in' -i-ii?;; Revivals of early movie classics are doing big box office business today. In fact, major stars like Mae West and W. C. Fields are actually reaching larger audiences now than when their movies first appeared. And along with these classic films, guess what else today's audiences are seeing? Right. A PR film which has been booked to help reinforce the program. Not just any PR film of course. But it is true that huge, measurable audiences are available to you if your film is right for theatrical distribution. A lot of people in PR film distribution are now talking about this new medium, and we're delighted to have them join us. We've been talking about motion picture theater distribution for years. As part of the Universal-MCA family, it wasn't hard for us to spot this trend when it first happened, and to take advantage of it for our clients. There are still a few tricks up our sleeve that your distribution house probably hasn't caught on to yet. This is just one more reason to talk with us about your PR film distribution. Whether it's movie houses only, or a full mi.\ of all of today's distribution channels, you'll find it really does pay to talk with the man from United World. ^M 1^ DISTRIBUTION SERVICES 212-777-6SOO An aclivily of Universal Education and Visual Arls. a division of Universal City Studios. Inc. /221 Park Ave. South, New York. NY 10U0.1 • Cable: UNEDVISA.N.V JANUARY, 1970