Business screen magazine (1946)

■>^fy^ mk THE CAMERA MART Audio-Visual Line can put your ideas on the right track with a complete selection of specialized equipment including opaque projectors (for the projection of nontransparent material), stop motion analyst projectors, 16MM Xenon projectors (for brightest and long distance projection), 16 & 35MM double system sound interlock projectors, overhead projectors, strip film sound projectors, background slide projectors and projection accessory equipment. Everything is available for rent, long-term lease, or sale. And to keep you running on schedule we can also provide completely packaged programs. For further information and/or reservations call or write Mr. Bob Roizman (212) 757-6977. ® The Camera Mart Inc. 1845BROADWAY(AT60THST.)N.Y.10023 PHONE: 212 • 757-6977 international festival continued assignments for the 1970 Expo at Osaka is suspected. The air transport industry was represented by two excellent entries by KLM Royal Dutch, two films from Swissair (one prize winner) and an Air France internal training film entry. Italy's 15 entries were easily dominated by five films sponsored and produced by Olivetti (all on computers and related office products) by four Fiat pictures (two prize winners among them) and two films sponsored by Montecatini Edison. The Montecatini film. Biton Lavoro Slid (Good Work South) was a most informative report on that company's success in creating new work opportunities in Italy's hardpressed Southern regions. Mining safety was the concern of two films, from France {Tir de Mines) and England (Hands, Knees & Boomps-ciDaisy), both from coal industry sources. The English entry, a brief cartoon sponsored by the National Coal Board, was the second prize winner in films cf that special category (G). But the banking business also held surprises for Festival juries and audiences. Barclays Bank Limited first lead Britain into the winner's circle with a richly-deserved second prize in category A for the Larkinsproduced title, The Curious History of Money. This animated display of the talents of writer-producer Beryl Stevens was soon followed by the Grand Prix and first prize also given to Barclays for The Behaviour Game, a very amusing and effective film on courteous behaviour. The Midland Bank entry. Farmers Three (category C), merited honors for its warm, honest picturization of typical land-owners helped by that bank. And a remarkable French film, sponsored by the Banques Populaires, Paris, was easily the Festival's most complex production, involving very well done historical sequences, excellent casting and sync sound dialogue. Cinema & Publicite deserve special credit for this major production effort in a traditional studio format seldom seen in these shoot-and-run days of the cinema verite. Electric utility and pipeline construction reports-on-film, some superb delineation by European and Japanese steel makers (notably Italsider and the Japan Steel Works) and the prize-winning aluminum alloys film (Profiles) produced by Ronald Riley & Associates for High Duty Alloys Ltd. of Britain round out this "general" background of what the festival films were all about. There was very little doubt that this year's Jury selections were truly representative of the Festival's best. A switch of a few Jury votes here and there might have altered a second, third or fourth place but few at West Berlin will forget the resound ing applause earned by The Unknown Continent. Leonaris Films' superb and detailed exposition of biochemistry and biophysical discoveries (the category A winner) or the instant but lasting popularity of Wliy Man Creates, which earned a triple-crown for the U.S.A. As for the rest of Festival week at Berlin: the reception given by the Berlin Senate at Charlottenburg Castle; the "Evening in Berlin" party hosted by Arnold & Richter and leading West German film laboratories; and the special ballet performance at the Berlin Opera House were typical of the exceptional hospitality accorded the several hundred international delegates and jury members by our hosts in West Berlin. We have already described the superb meeting hall arrangements of the Congress Hall (Camera Eye: September, 1969); you'll meet members of the U.S. Delegation in pictures on these pages. The 1970 Festival is presently slated for Italy with the site still to be named by next year's hosts: the Italian Confederation of Industry. • Jury president Will Riesenberg presents first prize trophy for "Why Man Creates to U.S. delegate Michael Ritt of Combined Insurance Co. John Chlttock (left), Financial Times' correspondent visits with U.S. delegate Johna Pepper and Norman Vigars, films officer for Ford Ltd. BUSINESS SCREEN