Business screen magazine (1946)

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It's the Canon Scoopic 16. It s also the end of a load of moviemaking grief. Here's why. World's first #1: It's the first 16mm movie camera with a built-in zoom lens (5.85:1 zoom ratio). World's first #2: It's the first 1 6mm movie camera with a fully automatic exposure system, plus manual override. Shoot everything, goof nothing. You'll get close-ups medium and long shots, zooms, telephotos, wide angles, indoors or out— with no muddled exposures. Because your exposure's right automatically. You don't miss great moments while fiddling with the camera. No switching lenses. No rotating turrets. No special lenses to lug around. One hand holds the Scoopic 16 easily. Your other hand's free to focus and zoom, simply by turning the master lens. Handiest hand camera yet. With its no-slip handgrip and handstrap, the Scoopic 16 is braced and balanced to give you jitter-free shots. Automatic loading. 16, 24, 32 or 48 fps. Runs on a rechargeable inner battery (8 rolls per charge). Forget about battery packs. Only $1250 buys the Scoopic 16, 13-76mm F1.6 zoom lens, 12\/ battery, recharger, lens hood, lens cap, 3 filters and metal case. No extra charges. If you prefer to shoot what you like— and like what you shoot— mail the coupon for more facts. The one-hand movie camera with two worid's firsts.. Mail to: Canon USA, Inc. Dept.PMlO. 64-10 Queens Blvd., Woodside, N.Y. 11377. Send me all the facts about the one-hand Canon Scoopic 16mm movie camera. No obligation. Title or Occupation. Company Address State . .Zip. Cation SCOOPIC 16 y circle 116 on reader service card 16 BUSINESS SCREEN