Business screen magazine (1946)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

CAMERA EYE continued | and sound values, whether social or economic. Better Look at "Sesame Street" Todav's Best Children's Program With an additional $2 million grant from the U.S. Office of Education, the preschool television program Sesame Street will have received a total of $7 million from that Office's National Center for Educational Research and De\elopmcnt. So don't tell us that a good idea can't find backers. Funded jointly by federal and foundation grants, SesciDie Street is moving into a new series of 145 hour-long programs which include cartoons, live-action films, puppets, singing, story reading and sketches using actors. And Acting Commissioner of Education, Terrel H. Bell, fortified by the recent high marks given this children's show by the Educational Testing Service, sums it up when he says: "We know now that such a program can be a strong, positive influence on the educational advancement of the children who watch it (over some 250 stations to date). We are particularly impressed with the fact that such television programs can reduce the distinct educational gap that usually separates advantaged and disadvantaged children even by the time they enter the first grade." Let our sponsor-readers reflect on the public service time even now open on the nation's tele\ision networks for that kind of thoughtful. creative filmed material. And on the screens of primary grade, elementary classrooms throughout the nation whose state and regional, local film libraries would gladly pay or rent such films, let alone welcome them from our competent distribution companies on free-loan. But, a word to the wise: kid them not. Be satisfied with the inevitable reward of improved sales results which will go to a really publicspirited, constructive sponsor who recognizes this kind of need and makes possible the kind of films that truly serve viewers. And that's a good final word in this pre-Christmas time: do unto others as ye would have done to you. An unbeatable combination: the Golden Rule and a really useful picture. DECEMBER, 1970 Read the recent comments below from some ot the top professionals in the film business: . . . "It's always a pleasure to work directly with people who really make a personal effort to get impossible things done." . . ."We could not have met our show date without the enthusiasm and professionalism of your customer service department." . . . "The deadline that we had was bad enough, but to expect a really good print from material that had exposures that wandered all over the place was a little too much to ask. However, that's exactly what I got." But . . . don't take their word tor it. Call our professionals in Customer Service . . . and find out for yourself. Headquarters: 470 E St., S.W., Washington, DC. 20024 (202) 347-1717 Miami, Fla.: 1998 N.E. 150th St., N. Miami, Fla. 33161 (305) 949-4252 Super 8 City: 1905 Fair\'iew Ave., N.E., Washington, D.C. 20002 (202) 526-0505 FILM LABORATORIES, INCORPORATED circle 117 on reader service card 17