Business screen magazine (1946)

picture parade REVIEWS AND PREVIEWS OF NEW VISUALS There's More to Argentina Than Buenos Aires Think of Argentina, and the image most travelers conjure up is of Buenos Aires, the big Paris-like capital city where a large proportion of the nation's population lives. But Argentina is really much, much more than B.A., as a bright new film, Argentina, sponsored by Austral Aurlines, indicates. Argentina is seen in this film as the jungles around Iguazu Falls in the tropical north, and as the immense national parks with millions of seals and penguins on their breeding grounds in Patagonia. Argentina is also the pampas, mountain lakes, Alpine-like ski areas, and even a slice of distant Antartica. Viewers will spend an enjoyable half hour on this Austral tour of unfamiliar places. Photography (by Rodney Chalk and Peter VoUstedt) is entirely attractive and clean throughout, and encompasses a wide range of scenic material from jungle fauna to strutty httle Jackass Penguins along the bleak Patagonia coasts, and from B.A.'s haute couture to underwater shots of cavorting sea lions. Music alone would set Argentina apart from the nm-of-the-mill travelog. Rodney Chalk, producerdirector, and great traveler, has a good ear for the distinguishing characteristics of a nation's or a city's musical feelings. To score this film he commissioned an Argentine composer's original themes for the subjects in the film, had it recorded by an Argentine orchestra, and brought the music back for expert editing by George Craig. of Music Sound Track Service, New York. Austral Airlines is Argentina's largest internal air carrier. It works in cooperation with all international airlines serving Argentina, and it is expected that several of them: Braniff and others, will use the film in travel promotion activities. Aus 44 tral, itself, will use the film widely throughout all of South America. The fact that Argentina was made by an American company. Show Associates, of New York, is an interesting sidelight on the film award business. An Austral executive, attending a screening of film award winners in New York, saw one by Show Associates, which indicated that the production company had just the talents to picture his nation as he hoped it could be done. It seems doubtful if he will have any regrets. BS "Challenge" Puts it All Together for Tennis The drama of modern tennis competition and the transformation of the game into an almost universal sport are epitomized in Challenge. the story of the 1969 Davis Cup finals, originally filmed as a halfhour TV special. While the Film purports to relate the rise of one man, Arthur Ashe to the top of professional tennis, it really accomplishes much more. After seeing this gem produced by Robert MacDonald, no one can ignore the physical demands of the game . . . nor, deny it's interest as a spectator sport. The brief humorous historical introduction only strengthens the drama which follows as the U.S. team meets Rumania in obviously gruelling singles and doubles matches. An excellent musical score adds much to the effect of the film as it shifts to cover the psychological pressures of the game. Dramatic and effective close-ups, slow-motion and full court sequences say more for the sport itself than the particular Davis Cup event being covered. Challenge depicts the fiery combat of the game while presenting it as "A sport for all . . . watchers, weekenders and champions." It adds impetus to the game's struggle to capture greater interest in this country ... an irony when one learns that it ranks near the top in interest in other countries and more than 50 nations compete annually for the Davis Cup . . . more than are represented in the Olympic Games. Challenge is available from Sportlite Films, 20 N. Wacker Dr., Chicago, 111. 60606. —LEG Indianapolis 500 Presented in "Win, Lose Or Draw" The valient effort of Mario Andretti, star driver of Andy Granatelli's STP racing team in the 1970 Indianapolis "500" is documented in the 28 minute film Win. Lose Or Draw, which was produced for STP by DFI Communications. A relatively small portion of the film is devoted to the race itself. The real excitement lies in the planning, frus trations, dangers and i.laring required of the men who make the sport of racing. Fast-paced, colorful and well photographed. Win Lose Or Draw graphically portrays the tensions and emotions of what is perhaps the greatest car race of them all. The film is presently enjoying heavy TV play and only a few prints are available for club or group bookings. It is being distributed by Association-Sterling Films. — AR Filmstrips for Personnel Training Treat Human Relations Ills The BE-Attitudes, a series of tenminute, full-color filmstrips, is aimed at treating chronic human relations ailments and disorders. Each deals with a different facet of personality that affects work attitudes, including lack of ambition, sagging spirits, awareness myopia, apathy and indifference, and all of the other deficiencies in employees BUSINESS SCREEN