Business screen magazine (1946)

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Funny people, vacationers. They travel hundreds of miles to resortsThen fish all day. Go boating. Play tennis. Water ski. Golf. Or sightsee. Then at night, what do they like to'do? Watch fihns about traveLOr fishing. Boating. Tennis. Water skiing. Golf. Sightseeing. If it's your company's film they watch -or if you'd like it to be -maybe you should know more about these people. We can tell you. Wc just completed a detailed research study of the resort audiences who view these films. And it proves that if you have a film -or plan to make one— on sports, recreation, travel, or other interesting subjects, you won't find a more receptive audience anywhere. Knowing these people is our business. Every year Modern's unique Resort Cinema operation distributes sponsored films to more than 1 200 resorts from coast to coast. Hotels, motels and camps that play host to over 6 million film-viewing vacationers every summer. Knowing them could be your business, too. That's why we'd like to send you a free copy of our informative resort cinema audience survey. We'll also show you how these active, high-income family groups can be watching your sponsored film this coming summer. MODERN TALKING PICTURE SERVICE, INC. 1212 Avenue of the Americas, New York. N.Y. 10036 circle 102 on reader service card