Business screen magazine (1946)

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How long will the action wait while you change magazines? A minute? Ten seconds? It depends, of course; bu ten seconds is all you'll lose while changingthe NPR's magazine. That's including five seconds for checking the gate. And that's two or three minutes less than yoi lose with every other silent running camera on the market. Snap off the old magazine, inspect the aperture, snap on the new magazine. That's all. You don't need to touch the film. The film is threaded and the loop is formed inside the magazine when yo load it, before shooting starts. The rear pressure-plate is on the magazine; the aperture is on the camera body. When yo snap off the magazine, there's the aperture, right before your eyes. Couldn't be easier to clean. With unscripted action that won't wait, you can leave the tape recorder runnin( when you run out of film, and cover the lost five seconds with a cutaway later. Tli NPR's built-in clapper and sync pulse will automatically re-establish sync. In th studio with a script, the five-second magazine change can prevent everyone on set going off to make a phone call when they hear the dread cry: "Reload, With the NPR, it's just another take. Immediately. The NPR's rotating two-lens turret, its precise reflex viewing, light weight, registration-pin movement, balanced shoulder-resting, and, o course, its blimp-free silence — they all make life easier, too. May we sei you our NPR brochure? Eclair is at 7262 Melrose L. A. Calif. 90046 circle 123 on reader service card I JANUARY, 1971 23