Business screen magazine (1946)

A REALISTIC NEW FILM RATING FORM Through the combined efforts of 0. H. Peterson, Business Screen and the Industrial Audio-Visual Association, the film rating form at the left has been developed, and is offered for use by anyone judging or rating films. For more than a year, Busimss Scruen and the Industrial Audio-Visual Association have been working on the development and testing of the film evaluation form shown on page 26. We are proud to suggest and offer it to any person or group wishing to use it. Special credit for much of the development, revision and testing of the form must go to O. H. Peterson, retired A-V specialist for Standard Oil. For years, the evaluation, rating and scoring of audiovisual programs has been a frustrating chore for A-V specialists, film juries, producers, sponsors and users. And, various scoring forms in use varied from three to as many as sixty items to be scored, with many of different values. Few, if any, film festivals use the same or even similar rating form, which has caused much of the criticism and consternation expressed continually by entrants. One film competition is still using a form developed in 1925. Testing of various forms presently in use showed them to have a very large "error factor." Such forms, when used by more than one person produce an extremely wide point spread on one or all rated items. Some were too technical. Some are left too much to individual interpretation . . . and few can be used universally, i.e., by one person or a group. What has been needed for years is a rating form that: ( 1 ) can be used by a person or a group; (2) is based on a minimum number of items of equal value; (3) can be quickly and easily tabulated; and (4) is proven to be accurate and valid in use with a low probable error factor. This form is believed to satisfy these needs. In testing, it has produced consistently greater reliability, accuracy and validity of results. Since its development, the form has been accepted as a standard for the Industrial Audio-Visual Association and its members, in addition, an lAVA committee comprised of Peterson, W. H. Pratt, Jr., J. C. Damon, Jr., and J. T. Hawkinson prepared and submitted the form to the American National Standards Institute's Photographic Audio-Visual Committee PH-7 for consideration as a possible national standard. It has subsequently been officially submitted, accepted and is presently under consideration by the committee. Any good 16mm projector performs well under ideal viewing condition.s. But you usually don't have (or don't want) perfect darkness or perfect quiet. That's why you need the perfect projector for imperfect conditions. It's called the Bauer P6 automatic 300 16mm portable sound projector. What makes it better? For one thing, the Bauer P6 has a special new high intensity lamp. It's the GE MARC 300 metal arc that produces nearly four times more light than conventional tungsten lamps. More light means a more brilliant picture. More vivid color. Clear images even in full room light. The Bauer P6 has a 15-watt solidstate amplifier, for real high-fidelity sound. And a lot of other features, too: automatic threading, optional 4,000-foot capacity and "change-over" control, and automatic fail-safe circuit to stop the projector if your film breaks. Maybe you think that a projector that does so much should cost a lot. It doesn't. And this may be the most attractive feature of all. Write for informa , , > RrB.,(ii[^iRre] THIS PROJECTOR WORKS BEST WHEN THE CONDITIONS ARENT. circle 127 on reader service card JANUARY, 1971 27