Business screen magazine (1946)

Record Details:

Title:
Business screen magazine
Date:
1946
Publisher:
[Chicago, Ill. : Business Screen Magazine
Volume:
Business screen magazine
Leaf #:
00075
Language:
English
Collection:
Non-Theatrical Film
Format:
Periodicals
Contributor:
Prelinger Library
Sponsor:
Internet Archive
Coordinator:
Media History Digital Library
Date Added:
September 14, 2023
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you change the NPR's magazine in five seconds and you don't touch the film. Snap off the old magazine, check the aperture, snap on the new magazine. That's all. No threading; no loop to form; no blimp to climb in and out of. You don't need to touch the film at all. The film is threaded and the loop is formed inside the magazine when you load it, before shooting starts. The rear pressure-plate is on the magazine, the aperture is on the camera body. When you snap off the magazine, there's the aperture, right before your eyes. Couldn't be easier to clean. With unscripted action that won't wait, you can leave the tape recorder running when you run out of film, and cover the lost five seconds with a cutaway later. The NPR's built-in clapper and sync-pulse will automatically re-establish sync. In the studio with a script, the five-second magazine change can prevent everyone on set going off to make a phone call when they hear the dread cry: "Reloading." With the NPR, it's just another take. Immediately. The NPR's rotating two-lens turret, precise reflex viewing, light weight, registration-pin movement, balanced shoulder-resting and, of course, its blimp-free silence — they all make life easier, too. May we send you a free copy of our NPR brochure? Eclair is at 7262 Melrose Avenue. Los Angeles 90046. circle 125 on reader service card . FEBRUARY, 1971 25