Business screen magazine (1946)

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■jor networks are not going to sit on their hands and let the vidcorecord tai<e over the image orthicon tube! Hut ... in the second place, it will be uneconomical for them to manufacture certain types of entertainment fare. We see vidcorecord entertainment programming taking the form of: 1. How-to series, 2. classics (plays), and 3. real life drama. In the long run, the market place will determine the type of entertainment programming brought to the individual. We can assure you that there will be programming introduced that has not been possible to introduce via the broadcast tele vision medium. Man's imagination, or the lack of it, will determine the ultimate evolution of this type of programming. When the history of videorecords is written . . . when all is said and done ... it will probably say that we embraced all vidcorecord systems, that a "standard" was never achieved. There was room for playback and playback & record. It will say that for the first time in history, selective film or tape messages were distributed at a cost everyone could afford. It will say that the vidcorecord became a new, vital communications tool in world society. It will say that people developed a new philosophy of programming and its use. A liberating manifesto: Declaration. Intent. Servitude to a cause . . . like young eyes, committed to their own inner feeling. It will say that we were loving . . . personified in our own ability to love ourselves while fostering an adequate educational body in our world politic. We moved into a time that changed the scope of human mental interaction. We maintained this new direction . . . this new philosophy . . . unencumbered by the restrictions of the past. And after all, isn't that all we could expect? or give? Leaders Speak Out i By LEE COYLE President, Industrial Audio-Visual Association Personally, 1 find little excitement, irom a professional standpoint, in watching a half dozen or more fine companies play "King of the Hill" to see which of their totally incompatible video cartridge systems will survive. The home market is undoubtedly the great prize for these imaginatively conceived devices, and that is as it should be. Half-inch cartridge systems cannot, and possibly will never fulfill the qualitative needs of the professional industrial AV fraternity. At best these systems arc analogous to super 8 as it compares with 16mm: a useful tool of severely limited application. As the seventies advance, American industry will fully realize the potential of television for communication and training. Color will be commonplace, and the advent of a sturdy video cartridge playback-record unit of high quality and performance will undoubtedly come to be, but 1 strongly doubt whether any of the present multiplicity of formats will be acceptable to the vast industrial market that is swiftly evolving. Some manufacturer is. 1 suspect, about to steal a long lead in this market by offering the industrial user a video cartridge device with substantially greater capabilities than those now projected. lAVA president sees cassettes as step toward even more sophisticated systems . . . adding that greater reliability is a must. The future of audio-visual communications in industry will necessitate the development of a dependable, sophisticated cartridge device using one-inch magnetic tape. I foresee limited application of devices employing film which is neither versatile nor economic. The professional gains very little from the advent of the half-inch cartridge recorder compared to the benefits possible from a one-inch self-threading device. Since simplicity of operation is the major feature of such devices, I suspect that a one-inch cartridge system designed specifically for the professional market: CATV, industry, and the broadcaster, will virtually exclude half-inch cartridge units from the professional field. 1 opt for a one-inch cartridge format and negate film and half-inch tape devices as of limited usefulness to industry in the future. Nothing hut rugged and adaptable equipment will win a place for itself in the typical industrial CCTV system of the late seventies. Industry by then will have made a major commitment to TV as a prime communications tool for training and employee information. Color will be standard. Unlike most industrial CCTV installations today, tomorrow's companies will not put all their marbles in a central production studio. Throughout an industry one-inch cartridge color recorders will serve training staffs in field locations. Coupled to a camera, these cartridge records will provide field people with instant playback training sessions, roleplaying studies, or in the production of modest programs of limited application or usefulness. All of the tapes produced on these one-inch cartridge recorders will have sync Continued on next page Meet the Author Dr. Lee Coyle Is audiovisual and CCTV manager for Ohio Bell Telephone Co., and current president of the Industrial Audio-Visual Association. A widely published author in literature and the humanities, Dr. Coyle has also written, directed and produced a number of motion pictures and slidefilms for Ohio Bell. At the present time he is supervising the design and construction of one of the first major color CCTV mstallations in the country. FEBRUARY, 1971 31