Business screen magazine (1946)

picture parade REVIEWS AND PREVIEWS OF NEW VISUALS More than Geology, "Museum" Is Lunar Science Miisfiim (>i the Solar Sysicni is a 23 ininulf coli)r film intended to 'describe scientific investigations of unar explorations" . . . specifically the analysis of niixm rocks. It dews that and considerably more. Produced and distributed by Stuart Finley. Inc., Falls Church, Va., Miisetim visits the labs of seven of the principle investigators evaluating moon rocks and soil to see how they conducted their studies and what they discovered. The average viewer of this film aimed primarily at students will find far more interest in the equipment and procedures than in the study results themselves. Nearly resembling scenes from a science fiction movie, some of the testing labs shown in the film are loaded with e.xotic ec|uipmcnt and provide a colorful and amazing testimony to the infitcsimal minuteness involved in the study of fragments of moon rock too small to even be seen with the naked eye. In addition to students of all ages, rockhounds. moon buffs and anyone interested in the ways of modern scientific investigation will find this film fascinating. LBG Live Action Comedy, Animation Used to Sell Newspaper space Tlie Long Island Press, published almost within the shadow of Manhattan's skyscrapers, is, at the same time, a "home-town" newspaper. FX-livered by 6500 carrier boys dailv to 45.'>.0O0 Long Island homes, the Press is the nation's sixth largest newspaper. To make sure that media buyers will get the message, the Long Island Press is nt)w using a short promotional film in showings for agency men across the river. The film amusingly contrasts crowded subways rush-hour "readers" of the mostly ncwstand-bought Times, News and Post with the calm, relaxed home readership of the Press. AI Stahl, of Animated Produc tions, which produced the film, shot an ojx-ning series of high comedy scenes showing people trying to read a paper on crowded subway platforms and trains. A hand-held, automatic exposure Canon Scoi>pic 16 camera allowed quick compensation for rapidly changing light conditions. F-ollowing the live comedy are some effective animation graphics pointing up the demographic advantages of the Press over its rivals: higher income readers, richest section of world's greatest market, etc. Supervising the project for the Press was Graphic Arts manager, Tom Craddock. Beautyscope — Film Sales Tool for Beauty Salons Canyon Films, Inc., has just completed production of a series of twelve films for use in beauty salons. Produced expressly for Beauty Systems International, headquartered in Phoenix. Arizona, the syncsound color films are made for cassettes which are used in the small portable projector manufactured by the A. B. Dick Company, and called the Beautyscope. Ihe first series of twelve films covers all aspects of hair care, and are selected, inserted and viewed by Viewing one of the films from the "Beautyscope" package is Sherry Shopanus, one of the actresses in the film series. beauty salon clients while waiting fi>r their hair to be set. Intriguing titles, such as Mis Haystack, Miss Bird nest, and 3C Minutes to Beauty enable the cli ent to identify her hair problem and turn to the salon stylist for the exact treatment needed to help hei troubled hair. This not only hclp> the client to feel more secure ir knowing exactly what her haii needs, but results in increased business for the salon owner. The program is the brainchild ol Michael Swiger, president of Beaut) Systems International. While travel ing throughout the L'nited States as guest stylist for Antoine\ New York beauty chain, Swiger discovered that women on the whole are not very knowledgeable about their hair although they would like to be. anc that salon operators, while skilled in their trade were kept too bus> to sell. The films were shot in 16mn" commercial Ektachrome and reduced to Super 8 for packaging ir the cassettes. Canyon Films produced the entire series in eight day! in its Phoenix studios. Present plans call lor national marketing of the Beautyscope system with international distributior to follow. :ss ra new this month ASSOCIATION-STERLING FILMS Joiiriuy In limr. ,i li.iril-liitlinj documentary on drug abuse beginat a teenage glue parly in 19f><i. anc follows scscral real teenagers as the> grow up in a drug sub-culture. Tht film ends with ihem telling ihcir stor>, to the audience. 2h minutes. Color, For purchase or rental. Land ol lOOl C/i<< a.v lakes it» viewers on a unique journey through France's cheese country. Historical sequences, animated scenes and ac-^ tual visits to cheese producers, provide a peek at melhoils old and new that Frenchmen use to create their sufvertB ' quality and variety of cheeses. 19V^ 1|| minutes. Color. Available for frc« I loan. BUSINESS SCREEN K^A