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February 15, 1 971 , The Equitable Life urance Society started using cassette TV to p train their salesmen in the facts of life jrance selling.
The system: CBS Electronic Video Recording, the only cassette TV system in production,/stem which is compatible with those ng manufactured and distributed under CBS inse in the United Kingdom, France, Germany, y, the Scandinavian countries and Japan.
According to Mr. Thomas Hatcher, The jitable's Director of Experimentation and ovation, "EVR will give us, for the first time, effective and economical method of putting informational materials in the hands of every ; of our 8,000 salesmen located anywhere he United States."
The Equitable is y one of several ding organizas that are rallyaround the EVR idard for their ning and infortional needs. All attracted by 's low initial cost ayersare less )ensivethan either otape or 1 6mm ^ie playback de;s) and low distribution ts ( EVR Cassettes can be prored, stored and shipped for less than er videotapes or 1 6mm film of comparable ning time) .
EVR is also easy to operate. Cassettes
;ad themselves automatically when placed,
phonograph records, on any EVR Player.
The player connects directly to the antenna ninols of one or more ordinary TV sets, and ivides pushbuttons which permit instant
aying of any scene, the "freezing" of single Ties without flickering and rapid advance or /ind of the entire cassette in seconds.
To learn more about EVR and how you can vert your training programs to this low-cost sette TV system now . . . mail the coupon now.
CBS
ELECTRONIC VIDEO RECORDING
51 West 52nd Street, New York, NY. 10019
Please send me comp/ofe detaih on the EVR System.
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