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A-V TAKES A HOLIDAY
I
Exclusive Business Screen Report byOtt Coelln
holiday Inn chain burgeons . . . >ight and sound a primary asset . . . )-V used in many ways
F SHEER GROWTH wcrc thc onlv standard by which he Holiday Inns lntcrnatit>nal System be measured, lusiness analysts would agree that this worldwide lotor hotel operation is a smashing success.
On August 1. 1952, the first Holiday Inn Wned its dtxirs in Memphis, Tenn.; within less Tian 19 years, the system has grown to 1,292 inns, N of March. 1971. Nearly 19(),()(K) guest rooms are ivailable to business and vacationing travelers, and Ihe future goal calls for 3,(K)() inns with 4()().()()() nests' accommodation by 190.
"The name Holiday Inn means a low-flung two
s brick building on an Interstate Highway, a
iii:li-rise complex in large urban centers, or simply
h.ippy family vacation," comments founder-board
hairm;ui Kemmons Wilson.
The vision of a better place to enjoy an overnight stop enroute brought about the first inn in Memphis. Today, that vision has been realized in each of the 50 United States, Canada, Mexico, and far beyond in Africa, Australia, Central and South America, the Middle East, Pacific islands, and 19 countries of Europe.
The Holiday Inn story, however, is much more than physical assets. If there were a secret ingredient for its evident success, it would not appear on a balance sheet. It is management's relentless and undeviating adherence to its "first principle".
Tcchnoloiiical ami economic resources, organization and siriiciiire, innovation and liming are transcended by the unity of an organization whose individuals believe strongly in its basic precepts and faithfully carry them out.
Instilling that belief and faith, while employee totals are constantly increasing and growth continues, is a task that really challenges those using the communication media. How Holiday Inn has accomplished this goal and what the company pUuis for tomorrow are discussed on the following pages.
I^AY,
1971
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