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bruary 15, 1 971 , The Equitable Life ance Society started using cassette TV to rain their salesmen in the facts of life ince selling.
rhesystem: CBS Electronic Video Recording, e only cassette TV system in production; em which is compatible with those manufactured and distributed under CBS e in the United Kingdom, France, Germany, he Scandinavian countries and Japan. According to Mr. Thomas Hatcher, The ble's Director of Experimentation and tion, "EVR will give us, for the first time, ctive and economical method of putting formationol materials in the hands of every f our 8,000 salesmen located anywhere United States." The Equitable is tne of several 9 organizahot are rallyoundtheEVR prd for their g and infornal needs. All frocted by ow initial cost ers are less sive than either i^ope or 1 6mm playback deond low distribution (EVR Cassettes can be proJ, stored and shipped for less than videotapes or 1 6mm film of comparable lig time) .
:VR is also easy to operate. Cassettes i themselves automatically when placed, lonograph records, on any EVR Player. The player connects directly to the antenna lols of one or more ordinary TV sets, and iJes pushbuttons which permit instant /ing of any scene, the "freezing" of single s without flickering and rapid advance or Id of the entire cassette in seconds. o learn more about EVR and how you can rt your training programs to this low-cost tte TV system now . . . mail the coupon now.
CBS
ELECTROMC VIDEO RECORDING
51 West 52nd Street, New York, N.Y. 10019
P/ease send mc comp/cfe dctaih on the ^VR Syiiem,
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