Business screen magazine (1946)

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Wrap-up of AECT Show in Philadelphia Trends and Directions for A/V tallest retailer headquarters building in Chicago, ec|uipped from top to bottom on every floor to accommodate audio-visual equipment. Several other buildings of large si/e are treating audio-visual in the same manner. Meanwhile, education is not standing still as the audio-visual boom continues to generate new interest. \l the recent Educational Communications and lechnology National Convention. Philadelphia's Civic Center, convention goers displayed keen interest and enthusiasm over the new developments in audio-visual and its applications to education. Although the number of exhibitors at the show seemed smaller than the year before, crowds were just as great — almost elbow-to-clbow during peak show times. The trends unfolded at the show run almost parallel to those in business audio-visual in Enthusiastic crowds at AECT show look for many things beside free films. High on list was new equipment offering versatility at a price. iniature rear view projectors operating from tape offer lother challenge to video. AB-Dick Is showing these inipact units. somewhat different proportions. • The battle between film and video is intensifying. • The competition in rear view projectors is growing sharper. • Front view projectors arc beginning to compete head-on with the new developments accented by more flexibility and greater case of handling. • Super-eight mm is gaining strength as sight and sound cartridges gain wider u>e. However, most don't count 16 mm out for a long time to come. • Miniature audio-visual devices are coming up strong. Even the video tape equipment is joining the trend to miniatures. • Not to be counted out is the impact of video tape. New models at the show indicate new impetus and versatility. Despite romance and drama of video tape as an audio-visual means of business and educational communications, most predict its impact will not be felt for some years to come. Standardization, conversions and equipment costs are some of the reasons standing in the way of rapid industry expansion. Regardless, video still draws wide interest at the shows and labs; production firms and distributors are keeping a close watch. One firm that stores and distributes film is already installing tape cartridge conversion equipment to handle the business when it comes. The problem is not in the software; it's in the hardware. Conversion equipment for existing TV sets must be sold before the software can be moved. Standardization of some sort must be developed to create mass markets, or else conversion equipment must be made available to create flexibility. At present, video seems at a standstill until these barriers are hurdled. Those who are resisting the immediate influence of video are quick to note that its eventual, though uncertain future, will keep the entire audio-visual field alive and competitive. With predictions of volume increases during the '70's and a competitive scramble in the marketplace. AV users in both education and industry arc certain to benefit. AV equipment will be more flexible and functional. AY. 1971 25