Business screen magazine (1946)

omers, the genenil public and others, 'rojccts c;in include analyzing the comlany's image «ilh any i>f these audiences; ireparing a pnigrani to correct misconrcptions held as delerniined by the analysis; Dunselling nianagenienl on changes leeded within the corporation; organizing end conducting press conferences; recogli/int; subjects for and researching, writing iiul placing featuie articles; arranging and inducting press interviews . . . and the isi joes on and on. D.ies such an activity usurp some of he .luthority of the film man? Not at all; II l.icl, at the very time that some film iKn find jobs in jeopardy because of limkJ funds, broadening one"s usefulness to he corporation might even spell the difcrciice between a job with less scope and .IK with ;idded responsibility. I or the film producer working at a studio instead of in a corporate environment, the public relations firm can also he .in important assist. He can help set up programs to conmuinicate the conipan\'s successes, awards, capabilities ;ind filniMiaking philosophies to a variety of audiences which may be potential purchasers of films. Aggressive use of PR can give ■visibility" to a firm, bringing them out of the pack by making their distinctive c|ualities recogni/cd by more people. It can perform a valiuible service to the producer's clients by assisting in the promotion of the film — thereby enhancing the value of the film company to his client. Advertising is another tool used to promote a film company's capabilities — but remember, when editorial coverage on a company or a film ;ippear in print, it is in effect a third p;irt\ reporting on the good job you have done. K Ml RING Ol'R Sl'ST.\INERS . . . WE LOVE 'EM! I HIS MOM II . . . BROWNS vIOIIO.N PICI LIRE LAB vliiJi has been said about the va.st and Icrful c;ipabilities of todays Motion ic laboratories. Without them we . I. II Id be out of business, or at least, so ccply involved with this demanding phase ■ I I he business, our other efforts may iilk-r. I here are large, centrally located labs LiMiig thousands of customers in person ml through the mail, and then there is he small custom service lab that usually now all their customers personally, and er\c a rather regional area. It is to these lbs I would like to give thanks and to ■nize in particular the one in my town . . . Browns Motion Picture . San Diego, California. Hill Brown has had a lab in town as >nj as there has been a television station 1.U He grew up during the past sixteen L.iis with the T\ and film industry here. As producers came and went. Browns cpi growing and serving those who sur i\<.J The lab has moved three times, i.'Licssively adding services and capabil Ks which now include complete 16mm and .Super 8mm services such as black/ while negative and positive, reversal, and color processing, color and B&W printing and forced processing of Fktachrome FF films to ASA 2000. No one man shop. Browns I.ab Manager Jess Miningcr for nine years has promised to "do the best we can" for those who have needed special services and extra special care. Retired from the Navy, Jess can give us the benefit of over thirty years in the photographic field. The front office is efficiently, intelligently and attractively managed by Mrs. Schnedler. Large or small, quality control is the ingredient which will determine whether or not you'll be in business beyond tomorrow. Chemistry supervisor Raul Chavez has been watching the "ph" and replenishment system for eighteen years, many of these with Bill Brown. Bill proudly lists all the major industrial firms, motion picture producers, TV stations, colleges and universities as clients. We're thankful you're ilicie to be on your list. Bill. I kituH-.' (I've been on his list for years!) R.B.M. (nil for 12th .Viiiiuul Cindy lllni Coiiipvlilioii Kiitrics \w;irds ( luijrnian for the Cindy film competition, Hal Rcavely, has announced the dates, schedules for judging, and new rules and regulations for the Iwelflh Annual C ontcst to he hekl in conjunction with the Annual National Conference this year in San Diego, California, October 14Ifi, 1971. The competition is now open and entry forms, rules and instructions may be obtained by writing to the National Office IFPA for complete details. Fntry fees are the same as last year, however there have been some changes in the procedures and the management of the judging. Fntry forms with fees are first sent in to the Chairman. You will then be advised where to ship your film. All entries will be acknowledged and certificates of entry awarded. Fntranls will be advised if their film has been selected for the finals and the balance will be returned to the senders with regrets. The awards banquet will be televised and videotaped for loan to TV stations in other cities. Color film clips will also be made available to winners and their companies. Winning films will be invited to become part of the Cindy Film Library for the 1971-1972 season for use among chapters, at special theatres such as the Cindy Awards Theatre at Photo Kxpo '71, and Television distribution. CALL FOR PAPERS The 12 ill Annual Conference of ilie Information Film Producers of America will he lu'lil in San Diego. California: 13-16 Oct 1971. As a feature of thi.i year's conference, papers on technical, production or application developments are heinf" solicited. Conference chairman will be D. David Bash. ITV. San Diego. Papers may he addressed to him at 3061 Marquette St.. San Diego, California 92106. .\\ DIEGO: I i'llowing last years successful plan, the ings are opened by showing one of I indy award winning films, minutes *ie National Board read (a practice \\ould answer many of the questions icmbers that write for information!) • irt business meeting, and the intro on of new members and guests. Mr. Bill Hansard, Vice President. Gen i:i! Manager of Front Projection Com iiu spoke on the techniques of front .ncn projection with the use of live n in the foreground. He discussed the Ileal procedures for shooting the back iid pl.ites to scale for any production .•c|iiirement. Most interesting was the high Ikctance-narrow viewing angle screen ' iicrial that is used. OS ANGELES: / he meeting notice read we have a 'leheader for you! I'irst members met r facilities of Acme Labs., specialists ileo-tape to film transfer. Continuous ^ of fifteen members each got a behind I enes look at just how it is done. each group completed the walk ugh. they then walked south — a short '/» — /<> Bill Morrisons F-M Studios for the iiuriini; st heduled promptly (Ha!) at 8.30. Here, a panel of experts brought authoritative information from their professional fields. Mel Sawelson. of Acme Labs spoke on video-tape procedures. .Matt Hill, of Audiographics cassettes and cartridge loading, and Annan Paul of Technicolor Corporation discussed latest film procedures. BOSTON: The new ye.Tr started off with n social hour, dinner, and then the meeting which featureil the inslallation of new offices elected in December, and a business meeting setting the stage for a vigorous and determined effort to bring into the fold, all Boston area filmmakers, professionals and students alike. The program portion of the meeting was presented by Mr. Charles Wyckoff who discussed his development of extended range films. January in Boston is not exactly shirtsleeve weather and in spile of the fact that the heating conditioner at the Town House failed just as the presentation began, the audience was very attentive and a lively question and answer period followed. February's meeting was hosted by the Honeywell Computer Company, Chairman Mark Ford opened llie meeting, dispense with minute reading and other matters except the financial report and got immediately to the program presented by the Host Milt Levy, Chief of Audio Visuals at Honeywell, Wellesley Hills. WASHINGTON, D.C.: (Editors Note: These boys are really on the ball and steamboating along. They have plotted the entire years program, and published a six page notice, detailing the March, .ipiil. and May Meeting programs, ."speakers, locations with maps, and in .so doing, greatly assist members in reserving and planning ahead to BE THERE! Peter .Scott, young'un of Bob. brings this innovation to IFPA ami others slunild follow his new. fresh, enthusiastic approach to programming, don't you agree?) DALLA.S-FOR r \> ORTH: Hey! Yaw lexans . . . you're not that far south! We know you're busy but we need to know what you are doing. Put Bill Blunie on your meeting notice list and Monte too! We would like to be able to publish all chapter meeting dates for the benefit of our traveling members. We'll st;irt the next chapter news with Texas in the June Issue. i 1AY, 1971 29