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Front
MICHELLE BENDER
AS INTRODUCTION to this months BUSINESS SCREEN issue on multi-media, we would Ukc to share with our readers excerpts from a captivating essay. "Mating Media", by Edmund Carpenter in his book with photographer Ken Heyman. entitled They Became What They Beheld.
Although possibly a bit literary for BUSINESS SCREEN application, and obvious, for some readers, the point of the essay is worth bringing to the attention of those who would resist use of multi-media as "unnecessary", or those who need to convince others of its importance. The essay reads:
"Mating two media can simultaneously declassify old cliche and reclassify new cliche. The marriage of the telegraph and press created the front page of the daily newspaper with its continuous juxtaposition of images.
Hot-liners cross public radio with private telephone. Much of the power of this medium derives, I believe, from its newness and is therefore temporary.
"Joyce crossed cinema and book in Ulysses, radio and book in Finnegan's Wake; in so doing, he not only threw light on these . . . media, but he used each as a means of retrieving that wealth[ of perception and experience stored in the English language.
"Crossing tape recorder and book produced the nonliterary autobiography . . .
"Crossing the tape recorder and still camera and book, produced such works as . . . Guy Carawan's book on the Sea Islanders.
". . . New forms always seem . . . chaotic since they are unconsciously judged by reference to consecrated forms. But a curious contradition arises: new forms are condemned, but the information they disseminate is believed, while the old and valued aren't even seen."
The multi-media users described in this month's BUSINESS SCREEN know this phenomenon well.
UNE, 1971