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Brochure given to the audience before "One in a Hundred" presentation begins.
■ ^<>i \KI SI 1 list, iiiiKi lliinking tliat this is jusi more honiclown film, or at best a mediocre public hitions pitch, but then it happens. Thirty feet of m screen is filled with pictures of Worcester, Mass.. the huge stereo speakers make you feci as if you actually there.
The event is a showing of "One in A Hundred,' Worcester Area Chamber of C'timnierce multi-nv production. Capturing all the positive qualities of region, the presentation was conceived to attract dustry to the area and to upgrade the image of area for those who live there.
Two years ago. Worcester, like a number of otl areas, used a minimum of audio-visual promotion, only equipment the Chamber of Commerce had at thi time, according to Charles Jolliff. the Chamber's cculive Vice-President, was one slide projector. \v hich a representative would speak.
"We were in dire need of some sort of A-V tcntial," he notes.
Judging from the equipment they new have on han (see box. next page) and from the scope oi "One in_< Hundred." they have realized that potential quite efl lively.
Jolliff and Roger Frost who was manager of Industrial Services Department of the Chamber of O iiKMce put their heads together, and began taking slw ill the spring of 1968.
Soon after, they brought in Milton W. Scb Manager of Audio-visual Services. Norton Company Worcester, and Richard F. Wright. News Director. R; dio Station WTAG. Together, they screened and picke slides, involved area industry in the project, and a ranged for the necessary equipment.
W(Mcester area industry participated in many wa* — offering equipment, manhours and expertise, as wt as slides of industrial and manufacturing sites, rec tional. business and retail locations. More than 7, slides were contributed by 53 area companies organizations. In addition, more than 1500 slides taken by the Chamber of Commerce staff and Cournoyer of Sky-Hawk Photo Service, and hund of feet of color movie film was shot by Jim Watson Fil Productions. Holden. Mass.
Slides were assembled in Carousels, cheeked ar reassembled. A script was written by Richard Wrig ami was correlated with taped music. The I". H. I.u< Company, audiiwisual electronics company, designc and built a 27-foot portable screen, and a la|V prograr mer to operate the projectors. Wendell Crockett and 1 Randolpli Swanberg of I.uee spent time cutting, recuttii and splicing the soundtrack.
Worcester Is Better After A/V
Upgrades imagi Attracts industr
Through multi-medi!
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BUSINESS SCREeflin
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