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North American Philips
introduces PIP". . .
the new Noreico
audio and visual cassette system
The art ol cuDunuications lias just advanced into a new era of versatility. The PIP era.
To put it simply, the PIP system eombines all the advantages of communicatini; with still frames, motion, animation and sound in a \in!^lc proH'cliKH unit. \ his is accomplished by:
1 ) a technical breakthrough called variable s/H-fil pnijcciinn and
2) by using separate sound and Super 8 film cassettes.
Now, with IMP, the spt)ken woid
can be illiistiatcd on the screen in its most effective way without being restricted to a single medium. And it is now also practical for one film to be targeted to a variety of different audience interests — by language, by subject, by prior knowledge, by time limitations, etc. All of this with the ease of inserting a cassette.
Tlic PIP system works with childlike simplicity. In fact, the film and the sound cassettes snap into the PIP unit as quickly as popping two slices of bread into a toaster. Hands never touch the film or the sound tape. There's no threading, attaching film to reels, or anything to fumble with and damage.
It has pushbutti>ns for starting, stopping, fast-forward or rewind, going back a few frames or holding a frame for as long as a view-er wants.
Sounds inteiesling, doesn't il? But
what about costs? And where docs j fit into your present audio-visur applications? If you've been u.sin(> slides aiul liint strips for training, selling, dcmor. strating. etc. — now you can afford t: add motion lo the presentation. Nu only will this enhance the "shovl manship" of the presentation, but is extremely functional. i
Tor example, in a fiimvtrip fc' training a mechanic, a motion st quencc showing the intricate movt ment of parts can be included. Or i a sliilc presentation on fire prevct tion, a sequence showing how rap idly a fire spreads can be included. J
The motion helps make the prcs enlation clearer, more memorabl . . . yet doesn't have the productic* involvement of a full scale nuuio picture. You now can use motio only where it serves the purj^ose t
J.