Business screen magazine (1946)

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iBiSEg.nnLB.JrXa Modern North American Philips plant, Morristown, N.J., where PIP is manufactured. las become a standard throughout he world. With this sohd foundation in casettc know-how. the Norelco Trainng and Education Systems Group no\ed ahead. It introduced low-cost anguage lab cassette recorders using I unique dual track system. It deigned cassette audio-visual systems or synchronizing the taped comnentary with the automatic changng of slides or filmstrips. Most reently. it introduced the Norelco ynchrotutor. a cassette audio-visual ynchronizer system which has the idditional facility of being projrammcd for automatic stops to let he viewer perform a task or make I response using electronic response eviccs. How PIP Was Born During this same period, a young Vest Coast filmmaker by the name )f Richard Tuber was preparing a doctoral study aimed at devising a flexible system to demonstrate the dc\elopment of Chinese calligraphy. To do this efficiently, he felt the need for a sound motion picture projector that could be run at \ariable speeds. The problem was existing sound film and projectors were designed to be run at a continuous 24 frames per second to achieve acceptable sound reproduction. No practical audio-visual equipment was available that could do the job Tuber had in mind. Tuber researched the problem and decided that the only way this could be achieved would be by separating sound and film, so that the projector could be run at speeds independent of that required for the sound track. He became aware of the Compact Cassette, and thought that its principle could be applied not only to the audio ptirtion of the program but also to the film portion to simplify the svstem. In late 1967, he decided to approach the creators of the Compact Cassette, and took his ideas to Philips in Holland. Philips was quick to sec the potential of Tuber's concept, and turned the project over to its engineering department. As the worlds largest electronics manufacturer. Philips made available every resource in developing the Programmed Individualizxd Presentation System, known in short as the PIP System. Its engineers perfected the vital variable speed film advance system, the Super 8 film cassette, the reliable synchronization technique, iind the precision electronic components that brought the unit down to a practical size. In 1968. the first prototype was shipped to North American Philips for evaluation. The Norelco Training and Education Systems staff sought out leading audio-visual specialists, educators, and business training executives, and gave demonstrations. The responses were enthusiastic. In the process of evaluation, additional features were proposed to create an even more versatile audio-visual system. Engineering designs were finalized, the necessary tools and dies ordered, and new production facilities set up at a North American Philips plant in metropolitan New Jersey for the manufacture of Norelco PIP audio-visual units in the United States. This same plant manufactures the Nt)relco Synchroplaycr and Synchrotutor. and now is in full production on Norelco PIP units. 'art of PIP assembly line. Album packagmg of PIP Audio Cassette and Visual Cassette.