Business screen magazine (1946)

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You do everything you c to makcj^lm right. Hugh Zielske sells appliances. He has a hot new one for the kitchen. You made a film for in-store demonstration. But Hugh won't use the film without a fool-proof projection system. Like the Technicolor 610. It features no thread/no wind continuous loop cartridges. Hugh inserts one; turns a switch; and does his own voice-over while the film shows itself. Most important, he gets utter simplicity. Complete reliability. He can leave the film playing and tend to other customers. He can even let customers play it themselves. Charlie Bungert has to learn to fry burgerl a franchise operation. Your sound and color filmj teach him how. If he has the Technicolor lOOOf jector to go with it. Charlie couldn't run a conij tional projector. And he wouldn't take the time, anybody can run the 1000. Charlie simply insertslj cartridge. And plays your film. Until he becom; burger master. 44 BUSINESS SCRE