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lvalues, delects, efficiencies, costs jand limitations.
I Slide-films arc great l\ir teaching 'step-hy-step procedures of trouble'jshooting. for presenting a print-ad "''campaign, for showing a complicated ' 'story-board to a large group. They J fare superb for explaining abstract [concepts. They are terrific for ex'*^'plaining how the department is orga^:nized.
'' On the other hand, slide-films are 'terrible for teaching someone to [drive a car. They arc useless for in.^spiring motivation. They arc all 'wrong for instilling organizational lloyalty.
I I have so much to say about slidctfilms, slides, and multiple visuals, [ithat I am asking our readers' indulgence, as I plan to continue this ' subject in Buisness Screen's next issue.
Basically, however, I think the
main thing wrong with slide-films is
"■[the attitude toward them of the peo
"' fple who buy them, sell them, make
Mthem. use them, and form an au
ii
dience for them.
M
Ooops . . .
In the April issue of Business Screen, we inadvertently wrote that the movie "Woodstock" had been edited horizontally on a Steenbeck. In fact, it was 5 Kcm machines that deserve the credit. Our mistake . . .
:!
MOVIES FROM SLIDES Your jales story comes alive with camera moves, dissolves, rooms to ^/s" close ups. Slides and art photographed on 8-16 mm film For free movie kit, film clips, pocket slate, film timetable call (Al Stahl) (212) C05-2942
N.Y. 10019
BIG MESSAGE ... SMALL BUDGET?
WHY NOT A FILMSTRIP? There's no faster, more economical, or dramatic way to get your message across. Complicated story? A colorful filmstrip can say It for you more clearly. Rest/ess client? Let him relax while you project your best image. A lot of territory to cover? Fllmstrlps love to travel. Budget problems are gone! Filmstrjps are comparatively economical to produce . . . and can be made to meet impossible deadlines. Re/ease prints? One or ten thousand are unbelievably inexpensive. Contact us immediately. We can recommend filmstrip producers on whom you can rely.
Here at CFI your filmstrip producer is backed by a processing laboratory whose professional procedures and facilities produce the finest and the most consistent results possible.
CONSOLIDATED FILM INDUSTRIES
959 SEWARD STREET, HOLLYWOOD, CALIFORNIA 90038 / HO 2-0881 • HO 9-1441
lUNE, 1971
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