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lAVA: What price technique over content?
Key speakers at annual lAVA meeting score glamor at the expense of communication.
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lAVA officers I uss ineetioK with liosts in Ottawa. Ir: Gerard K. Hall. National Cash Register ( >. n.// lAVA president: Graeme Fraser. Crawley Films; Lee Coyle. Ohio Bell Telephone Co,, 1970 71 lAVA president, James G. Damon, IBM World Trade Corp., lAVA program chairman, and Margaret Marshall, Crawley Films.
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l.cc C'oylc. M;m;ij:cr of Audio Vj ual Aids. Ohio Bell Telephone Coi pany, and 1970-71 president of Industry Audio-Visual .Associati told members meeting in Montrc* on May 4-7 that the audio-vis profession has fallen victim to "t ncl vision" — the pursuit of the ductive glamor of show business a the expense of the very neccssar] disciplines of communication
■■Through delight in the marvclou! contraptions and gadgets at ou command." Mr. Coyle said, "■we I frequently permit ourselves to entrapped by spectacular light a_, sound shows that degrade the rcpu tation of visual communications . . all too many of us have undcrtakei x: the multi-media journey into thq:' realm of sensuality, a realm that by nature alien to intellectual per caption. Wc inundate thought wjtl color, anesthetize the intellect witl a riot of sound and frenzy of move mcnt."
Mr. Coylc's message, as outgo ing l.AV.A president, highlighted thi Annual Spring Meeting of the orga nization at the Oueen Elizabeth Ho :ii tcl in Montreal, the 25th such even -ja attended by the men wlio dircc -.■ corporate audio-visual communica Ot tions activities for many of the larg *i est U.S. business companies.
From its founding session quarter-century ago. when Pau Lawrence became lAVA's first pres ident in Chicago (1947), this grou of highly professional a-v director has held its official sessions in vai ious U.S. cities, only once befor going abroad for a special tour c^ Canada's lively EXPO some fiv \cars earlier. So this 25th annua meeting also marked another mile stone as JAVA met outside the U.S ttt for its first official session of tha n; kind, acknowledging the interest c (^ many of its member companies i their overseas trade. James D.mion. .Ir., Film Activities Man auci. UiM World Trade Corpora lion, arranged the Canadian pre gram, assisted by a most competer program committee.
"Audio /Visuals in Canada ' w;i the logical theme of the Monlrci meeting, highlighted b\ equal pn gram time given the Canadian uov ernment-sponsored National Filt Board of Canada and its manifol a-v activities and a vpecial visit t the ci>mplete "in-house" facilities c
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