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onotltsA im CAMART PRODUa
NOW
SHOOT MULTIPLE IMAGES FROM A SINGLE SUBJECT WITH THE
CAMART OPTICAL FXUNIT
Produces 2-7 Images in Rotation . . . Montages , Special Distortions.. . Unlimited Variations
Create unusual opuc.il clkcis right iii your ouii c.uiKr.i. Give your films drama and impact. The Camart Optical FX Unit can be used with motion picture cameras ... TV cameras animation cameras. 1 he unit reproduces up lo 7 multiple images from a single object. These can be rotated clock-wise or counter clock-wise . . . last or slow ... or photographed ■still."
Camart Optical FX Unit with four surface prism, mount
revolving fiousing, camera base plate and
double arm assembly S249 50
ARRIFLEX • BOLEX • FILMO • MAURER • MITCHELL & MANY OTHERS
ROTATOR LENS for
CAMART OPTICAL FX UNIT FOR
16-35mm & TV Cameras
Ihc Rotator Lens reproduces images upside down, sideways or tilted at any angle. Scenes can be rotated a full }M in clock-wise or counter clock-wise directions lo create a spinning elTect at any speed. Or by cranking back and forth, you can create a ship-board motion. Uses and applications are limited only by your imagination. Ideal for animation and live action conmiercials.
Camart Rotator Lens $150
Atl„r^>r l„r TV Canirnn A\<iilahl,\ PiUi'i ,<ii fi,,i,„M
I'lir liirlhir iltlaih \irili
mCAMERAMARTiv
4S6 W. S5tll ST.. NEW YOIIK. N. r. lOOIS • (218 mWI WBNTAL8 SALES SKRVICE
12
paradox connmu-j
flU)l)l ( IK He seems like a nice fellow all right, but he's not terribly bright, is he? Is this his first film?
CULM: Hes a real shit artist. I don't think trust him into my plan shoot our process machin Some of those 'samples have been other produ^ work. Thai's why he stop them before the creditl the end.
Conference -2: PRODUCER: He seemed \er\ enthusiastic. I guess he's not accustomed to seeing such creative work out in the midwest, huh?
CL//:A'/. Their stuff was! of cliches . . . the kind things we stopped doin^ couple of years ago.
Conference =3:
PRODUCER: I'm usually conservative, but I thinic we've got this one locked up. It's certainly our job unless he's on the take or something.
CLIENT: That's the
stuff I've seen in my lil
wouldn't have them make
picture if they were a wl
owned subsidiary. I d
even like the decorationi
their wall. Who's their
signer? The Cookie Mon
You think I'm kidding? I'm
serious. You think I made up
comments? They are verbatim qui
I'm a very good dialogue writer,
truth is stranger than fiction,
those quotations are better than
thing I have ever written. Men
po\cd to he professionals, and
Mippoxcd to understand the d\n
ol selling. So what happens to our
efforts? Why do lhc> go off the
so often? Why do so many people
pictures, and so few people .wll
tures?
I think I know the answer. It I gins with a fauli\ image of oursclw Bobbie Burns said it vers well a lo lime ago. II only we could see « selves as others see us. I don't kM whether there is such a thing as t "essence" of salesmanship, but if W a thing really does exist, it means t ing sensitive to the person to who you are trying to sell a picture, we all had a realistic image of (H scKes to begin with, then wed Iv ak to project a more realistic image too clients, customers and pri>spects.
And . . . we'd sell a lot more pia lures.
BUSINESS SCREII
■I