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(cchniqucs. which though sccminglv MipcrfiCMl, .irc iiiipiirl;inl in kccpini: Iht ci>nip.in\ cKiiiplclcIs m liinc with ihc L°h;ing(.'il laMfs nf ils ;iiiilicnccs.
"Wc work very h;ird to inuintain credibility." Martin Duffy went on to .say. "Our benchmark today, as yesterday, has been top technical qualits. but we yo to great panis t») speak in the language of the day."
lo be contemporary, the AT&T film staff spends an inordinate .imount 4>f time looking at films. The best producers available are sought, and thoii product is viewed con
stantly. No one is ever denied an opportunity to have his films seen by the tilm section staff.
"If wc see stimething that suggests to us that this producer is the kind of guy who can do the kind of work we want, wc go after him." Duffy sa\s. "Many of the pri>diicers now working for us we sought out — we go very much on the work they've produced.
"In the case of the experimental film. Operator, it was only the second lilm ever made by the producer, Nell Cox, and actually the first — about a
French restaurant — had been seen \er\ few people. But we saw it we sought her out to her aston ment. We thought we could core our needs with the sort of thing had done in her first film. It resud in one of the most popular and ^ cessfiil films we have tod.iv. It i| a lot about us and our oper.itors wh| could not have been done in a m'' conventional, structured film."
The Hell System still uses "csti lished" producers with whom it \ worked for many years, but o those who have progressed with
Operator, made for the young in
niind and spirit, is designed to
persuade young people that the
telephone operator does an important
job in servicing the public — a
job that Is basically demanding,
exciting and interesting.
How to Lose Your Best Custon.-J
depicts the problems of a small business that are occasioned by poor telephone ] operating habits.
Phone Man shows telephone men as skilled craftsmen dedicated to serving the public in a variety of ways and locations — men doing a difficult, although satisfying job. It is aimed at recruiting 18-30 year olds.
Performance outlines for a non technical audience the dramatic and stringent tests that help make the telephone a highly dependable piece of equipment.
Away We Go points up common hazards that lurk beneath the allure of getting away from it all. It promotes offthe-|ob safety for Bell employees, but will also be availabe to general public audiences.
Network uses multi-images, soidfizdtion and electronic music in portraying the physic human, organization and innovative resources that contribute to the nation's communications strength.
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BUSINESS sen