Business screen magazine (1946)

The case* for better communications A Noreico Synchroplayer plus a slide projector ... all built into a carrying case . . . and off you go, ready to put on an audiovisual presentation anywhere, anytime. The Synchroplayer plays cassettes and synchronizes slide presentations. Perfect for training selling, demonstrating Either individual or group use. The Synchroplayer is also available as a flush-mount systems component to be built into a desk, study carrel or furniture Reliable, compact and not expensive! *The Noreico Synchroplayer as used in the Setco SYNCROMEDIA Foi all the /acts, write ca/e o/ Depi BS3 100 E. 42nd St.. New York. N.Y. 10017 TRAINING AND EDUCATION SYSTEMS NORTH AMERICAN PHIIIPS CORPORATION coming soon; Th rift FA X ANIMATION STAND — an effective money-saver , . . precision a( low-budget price. Advance information? Ask usi Meanwhile. FAX is your Thrift so.ir^e for ANIMATION DISCS: FAX MAGNABAK . 11 llIXE 12/16 FIELD DISC (illustrated) is il3b. 12field Discs, loo. at IMS. Write lor national dealer lists. And for your convenience we slock: • Acme Punched Animation Cells • Acme-Punched Animation Paper • Peg' Bars • Ink & Paint Boards Tell us your Animation needs and we'll supply youl Need technical Information? Ask ei Disneyite Hubbard Hunt. FAX COMPANY 47S S. S«fila Anila A» . Paudana. Calif. 91107 213/6(1-3084 /nteraifad dao/a'i— wrira todoifl Quality-Bilt Film Shipping Cases • Best quality domestic fibre • Heavy steel corners for added protection • Durable 1" web straps • Large address card holder with positive retainer spring • Sizes from 400' to 2000' 1)1111 R ■QUAIllY-BlilLT" ITEMS: Salon I'nni Shippinii Coses • S4>unJ Slldcfilni Miil'ping ( ascj (for Transcriptions A Film■-iiips) • I'llmsinp Shipping Cascj (holil up i,> 6 strips plus scripts). Writr tor Catalog SCHUESSLER CASE CO. Dl*. ot Ludwlg tndutltltt .'010 W. Si. Paul Ava. Chicago, III. 60647 (312) 227(X)27 NATURAL THE WAY TO Gj UlIM KINDS Ol KQIIPMFNT .lUjii iniliistri:il film niakL-rs iisini; diiNs? How ;irc ihc'N iismj; it? I.ci) Roscnlvrj;. Rental Managd New York's Camera Marl, who had his fintjcr on Ihc pulse of making aeliviiy for a numlxr of ; and who prohahly talks lo as film makers as an>one in the says thai the sponsored film pro ol lodaN IS striving more and for the natural look. It's not onl\ Ihe \oiing met arc shooting this way." Roser says, "but even the veteran pro< are looking for the contemf mood. You are seeing more and hand-held camera work, more nal lighting, more realistic sound tr; "A few years ago. we used tc evers thing on the screen as the malographer would see it — the pe -^ lo I contrast ratio, the exact sialic positioning of the camera. I we're still getting very good im hill without what we used lo cal 'Hollywood" look. We're sho things more from the viewers' > point. "The sound tracks. I suppose could say, arc technically pool more background noise, not as pe acoustics as we used lo have, but again, our audiences are used to lhe\ idenlifv with il. Il sounds 111 them. "We have found that even ih a great many sponsored diKuni' ries are made without sync souni tendency is to shiwt with silent eras anyway. The Hclair NI'RsI .Arriflev Bl s and the Auricons diMiipl ihings on location a.s rj as .1 noisy camera. This c.in bel porlani in many situations. "One i>f Ihe big changes in e<| meni in the pa.st year is Ihe inc ing use of crystal control for wii< sync. It is now completeh rclijl and although still fairl> e\|H-nsivt| .id\anlages are so many thai pro lind il verv worihwhile." 50 BUSINESS SG