Business screen magazine (1946)

Record Details:

Title:
Business screen magazine
Date:
1946
Publisher:
[Chicago, Ill. : Business Screen Magazine
Volume:
Business screen magazine
Leaf #:
000450
Language:
English
Collection:
Non-Theatrical Film
Format:
Periodicals
Contributor:
Prelinger Library
Sponsor:
Internet Archive
Coordinator:
Media History Digital Library
Date Added:
September 14, 2023
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I camera eye conlinufd ol Mamifiiclurcrs incluilL the Hell Labs' /. C. A. Shrinkinn World: The Institute for Highw;iy Safety's In iluCrush; Kaiser Aluminum's Liuhl, Siroitf; and Bfiiiilifiil; Superior I'lectric's Puviiioii Cotinis: and two IBM films. Of \ftii and Diinoiis (IBM World Trade) and The Real World. a humorous look at a particularly trying day in the life of an IBM Customer Engineer. Two peacetime nuclear energy films, both sponsored by the Wesiinghouse Power System Co.. were also scheduleil fi>r Barcelona at presstime. The usual U.S. entry has totaled the maximum of 15 titles in the Festival's seven categories. Delegates to the Festival frt)iii the U.S. who have been nominated by CINE president William Ci. Carr include Lee Coyle (Ohio Bell Telephone Co.); James Damon, Jr (IBM World Trade); Bob L'nrath (New 'Vork Port Authority); Michael Ritt, Jr. (Combined Insurance Co. of .America); Dick Roxas (Wesiinghouse) and William Walton, also of IBM. Representation at Barcelona by any or all of these a-v specialists would be most welcome! Ill ihe week immediately following the International at Barcelona. CINE will hold itj 14th Annual Awards Presentation Ceremonies and Showca.se of Award-Winning Films at the Mayflower Hotel in Washington. D.C. This two-day event honoring C INE's 1971 Ciolden Eagle selections will opjn at 'J a.m. on Thursday, November II. Among the "introducers" at showings relevant to business, industry, agriculture and medicine, etc. are Ott Coelln ( Business/ Industry); Bernie Landou (Travel/ Exploration); Dana Bennett (Agriculture); Ralph Creer (Medical); and I oil H.i/.mi ( Docuiiicnlaries) . The Producer's Reference Shelf is a Key to Successful Selling A corrcs|H)MdL'iiI ii.-i.i.-nll> .isked us, "what do yott read to keep up with business trends, to "spark" the ideas you've talked about for prospective, needed film titles" So, let's list some "imperatives" for your weekend or evening reading: No I : your regional edition of Ihe Wai I, StriiEi Journal and especially the editorial page. No. 2: The PuBi.it Relations Journal. No. 3: U.S. News & World Report, among our favorite national media. We look to book lists for "non-fiction" titles of "books that could make useful films ■ just as Holhwood turns to best-selling fiction and plays for box-office, pre-sold winners. \ Industry literature: out of national dl^(rlhution companies, such as Modern's listings in their 'Index and (iuide" and inside-stuff in their monthly "MtMOS." Other distributors will keep you on their mailing lists for equally valuable tips on how they are serving industry. And we keep in touch with reallyinformed specialists like Ralph Creer. American Medical Association film and television executive; key U.S government people in charge of a-v programs in Washington. Television data out of the National Association of Broadcasters and from the specialized TV industry journals has been helpful. U.S. Commerce reports on industry trends arc useful. The important thing is to "keep in touch" — to be well-informed — and then to use your knowledge in prospecting. But don't write the script, just fire away with subject ideas, sketched completely enough to show that you know ihe prospect's problem and how it inii;ht he solved. All of this is called "R & D" ( Research & Development) and your film prospect is probably sf)cnding largt sums to insure his company's future It certainly is appropriate to budget i little of your time and money to assure yours. — OHC MAYBE TOMORROW . . . ... is the title of a film written by Gene Starbecker for a micdwest procJucer who realized the "best" costs very little more. His (decision pa\6 off. His client is happy. His accountant is happy. And the film, many feel, may be a contender for the Academy Awards. If you have a script problem and want to offer your clients the best, call today ... if not, 'Maybe Tomorrow." STARBECKER Now YofK Cily 475 Lidh Avo . New York. NY. 1(X)17 Tel (212) MU 3-1093 Washington. DC : 9145 Siigo Creek Parkway. Silver Spring. Md 20901 Tel: (301) 587-6648 22 BUSINESS SCREE]