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Are you aware of the changes taking place in sponsored communications? Take theaters, for example. Today sponsors realize that the demographics, dollars and delivery system of theatrical distribution make good sense. Theater Cavalcade, our industry "newsreel," is attuned to the new thinking. In quick, graphic strokes sponsors are making an impression — low profile, high impact. For $7500, here's what sponsors get: a 2-minute story or segment, fully-edited, scripted, narrated, with music, effects and "headline" title; distribution in 35mm to about 400 first-run, major market (top 10) theaters; and an audience of IV2 million persons. And how is the message received? Catch Cavalcade in your local theater. It comes on big and strong. As one exhibitor wrote us: "It was better than our feature film."
You too can join our ever-growing Cavalcade of Sponsors: General Motors, Foster Parents Plan, Sears, Roebuck and Co., Empire State BIdg. Co., Southern Pacific Transportation Co., Humble Oil and Refining Co., American Iron and Steel Institute, Gulf Oil Corp., Iberia Airlines, Bank of America, and South African Tourist Corp.
You can find out more about Cavalcade and our other sponsor services by completing and clipping the coupon below.
ASSOCIATION-STERLING 35
866 Third Avenue, New York, N. Y. 10022
ASSOCIATION-STERLING 35
866 Third Avenue, New York, N. Y. 10022
TELL ME MORE ABOUT THEATER CAVALCADE
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n Your Theater Cavalcade Portfolio.
□ The Big 3 booklet on Creative Programming Services.
November/ December, 1971
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