Business screen magazine (1971)

PICTURES IN THE NEWS continued Surgery American College of Surgeons shows surgeon's life as it really is. MiiJic iM niuM ccTtiiinly be ranked among the most popular of all areas of subject matter in the theatres and on television, right up wjth the Western, crime and detection, espionage, sports and travelog. We've seen (and enjoyed ) The Interns. The Doctors, the wise and good Dr. Marcus Welby, and the young, surly but heroic Dr. Casey. In time, no doubt, we might also have The Nurses, The Dieticians. and (why not?) The Orderlies and I he C 'andy-.Stripers. Audiences, well attuned to the problems of the fictional medics, should be even more receptive to the authentic story of real medical heroes in The Surgeon, a 14-minute general interest film produced by Cal Dunn Studios under the sponsorship of the American College of Surgeons. In addition to wide showing on television. The Surgeon will find its most important audience among high school and college students who. on graduation, must d,:cide the further direction of their careers. It is hoped that many among them will be moti\ated to enter medical school .uhI. in time, to qualify as surgeons. The Surgeon combines live action and animated stilt photography, shot at hospitals in the Chicago area and elsewhere. From the outset, all concerned— Heinz Kuehn, Director of Communications, American C'oliege of Surgeons. Cal Dunn, producer, and John Davenport, writer — were determined to depict the work, the demands Heinz Kuehn, Direct "r .1 ( irntTuinica tions, American Colletie of Surgeons, center, and John Davenport, writer, in surgeon's "prep" room. Simultaneous motion picture and still photography during surgical operation. anil the reu arils of surgers with good taste and realism. The film shows the great achievements of modern surgery as a healing and lifesaving art. It also shows the long hours, the varied challenges and the heav\ responsibilities which a surgeon faces not only in the operating room but in preparing the patient for the stresses of surgery, and in supervising his post-operative care Laymen who visit a busy operating room find it an unforgettable experience. Members of the general audience, finding The .Siiri:eon on their favorite channel, will be forewarned by the title that this is not the usual sports or travel featurette. Instead, the\ will join the surgeon in his office, in the clinic, in Ihj lecture room, at consultation, during patient rounds — and in the op,;rating room. They will not see the usual cliches of the significant pause, the meaningful glance, nor hear commands of "scapel, clamp, suture, suction". They will s.-e much never before shown on a public screen: the draped site of the operation, the red line of the primarv incision, the bjating human heart, the open chest as a pacemaker is inserted, the lif---saving kidney at the instant of transplant, the human eye as sight is surgically restored, the surgical correction of a facial deformity. They will se; the surgeon and surgical team as they work together daily and nightly in thousands of hospitals tod.iy. They will gain a new understanding of the surgeon's work that could come to them from no other source. In this way they will gain a new appreciation of th." marvels of modern surgery and of thj surgeon's contribution to life, health and wellbeing, or. as the film phrases it. in making "poor lives tolerable and tolerable lives happy." College recruitment Video cassette is first in a series of college guidance tapes. A NRW SERIES of video presentations, the Sational Collei;e Cassette Colaloviie. has been designed to provide the college advisor .ind admissions office with a color videotape cassette presentation of the recruitment story of individual colleges. Prospective students will be able to look at scenes of the colleges he is considering and to hear of their .idvantages, which could formerly onl\ be gained by an interview with admissions offices and a visit to the canipus. The first cassette was presented at the National Association of College Admissions C'oimselors convention in San Francisco on September y^. It was played on a Sony N'ideocassettc unit, one of the plavback nuxles being continued on /xj.ei' ■'" 28 BUSINESS SCREEN;