Business screen magazine (1946)

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How to keep your film library working harder Have you o\cr wondered how a medical spccialisl prepares himself In perform a delicate operalion Ihal is seldom required? Or. how the medical schools and large hospitals are able to impart such specialized techniques to their interns and specialisis? A pharmaceuiicul manufacturer in New Brunswick. New Jersey holds one answer. •Smith. Miller & Patch Inc. has compiled a film lihrarv of classic eye. ear. nose and throat operations which they make available at no charge to the medical community. Much of the use is by medical schools, universities and medical centers for the education of students, interns and the upilating of technique b\ doctors. A growing collection of Kmim prints is maintained b\ Smith. Miller iV: Patch (SMcVP) in New Brunswick. There are over 130 different films on opthalmology, or diseases of the eye, and another 90 or so on otolaryngology, the car. nose and throat sector. During peak months. 600 or more films are sent out world-wide for a use rate of about 7. ODD showings annually. Each of thj different operations on film has been performed by doctors who arc known and respected for their technique and capability. The> obtain all releases from the patients and institutions involved and donate the film to Smith. Miller iV Patch. Often the doctors do their own commenlarv during the operation, or have the sound track dubbed in later. The films are alwavs in color. l-.ach one is edited and then prints are made by SM&P. placed in the library and added to the list of available operations. Very often, E. William Smith. Director of Public Relations of Smith. Miller iV Patch institules the request for a specific operation and works with the doctor from the inception of the idea until the prints are "on the shelf and ready for distribution to the medical community. The doctors are well aware of the enhanced reputation and publicity which they receive from this broad exposure among their peers. When a school, a doctor, or e\en a Smith. Miller A: Patch field contact man is in need of a specific film, they contact the New Brunswick film library office. Mr. Smith and his staff police and control the many prints which are in use world-wide. An air freight forwarder. Emery Air Freight, is an integral part of this distrihulion system. The transportation of these films is a story in itself. Even with upwards of ."! or 6 copies of the more popular films. SMi*i:P has problems in keeping E. William Smith behind the camera during filming of eye operation for Smith, Miller & Patch surgical production. 58 up with the great demand. Emery used exclusively for the transport o these films in order to ma.ximi/e thci use and to minimize the time spent i transit. Transportation is further coir plicated by the fact that many of tb destinations are far removed froi major commercial airports. Absolui transportation control is mandator and Emery's EMCON computer coi trol system provides this mformatioi Close monitoring is essential when th films are relayed from point to poii without being brought back to Ne Brunswick. Smith. Miller A: Patch is dealin primarily with medical people, educ tors and other professionals, who ai seldom involved in the shipping an receiving of goods. For this reasoi they issue complete shipping instrw tions for each segment. Not only ai the doctors and technicians told jg what to do and when to do it. they are provided with their I Emery telephone number and a pr pared Emery waybill. The result that shipping compliance is remar ably good and each film copy is kc under control. Another reason for Emery's use its world-wide net of offices. The films are circulated widely overse and the 30 Emery-manned overse locations provide a necessary link shipping and retrieving the films. Nonh America. Emery's 68 offic and over 100 agents place an Emc office at every key airport or transf point. The basic story is one of nee and communications. The medic schools, hospitals and individual dc tors are rect'iving priceless inform lion free when lhe\ need it and wa II. The information is most graphi ally presented and there is very lit question that the availability of the films has saved many lives. It b undoubtably improved the opcrati technique of Doctors all over t world and has very clearly illustrat the point that today's improved coi munic.itions links make us all beti educated .ind better p.-ople. The formation explosion in a critical itm ical area is a bang, thanks to this N< Brunswick pharmaceutical manuf) turer. It would have been only a m pop without them and E. Willii •Smilh. BUSINESS SCREI f 181