Business screen magazine (1946)

\ ./ Let Jayark put the whole world in your hand The greatest sales/training weapon in the world ... in your hand Take it by hand anywhere in the world and instantly show up to 30 minutes of live motion pictures with dramatic sound and vivid color! The most rugged machine of its kind ever built! Light cnouRh lo carry easily, but solid enough to withstand the grueling punishment of conslant use — anywhere — anytime. Never overheats! Fully automatic. Cartridge operated. Just plug in. Runs continuously or inlermillently. Stops autr)mati(ally. BiK')"x12" screen. Brilliant picture in fully lighted room. $319 (lets quanlily discounts) Willi Iffi I iiinplil, uiliirnt.iliitn kil jAYARK Instruments Corp. Ill last 4'Jlh St., NY., NY. 10017 Cliiini' iJ17i 7'^! 1M> newsreel REPORTS ON CURRENT EVENTS AND TRENDS Jury of TV Viewers Pick Best Commercial A unique s\sicm lor chousing the lop I V commercial ol the year was undertaken at Ihe recent Chicago International Film Festival. SO qualifying spots, selected hy a professional eommillec, were hroadcast i>ver WTTWI'V to viewers throughout Ihe ( hicagoland area on Ocloher 19. Viewers were asked lo vote by postcard for the lop three commercials judging solely on each spot's ability to motivate interest in the product, service or idea promoted. Wreckers smash another historic building. Winner ol ihis postcard vote, a real lest ot the ability of Ihe film to move its audience, was Your IfcriKific a 6()-second spot created for the National Trust for Historic Preservation hy Cinemakers, a New York producer. It is probabl) ihe first lime a public service spot has won top prize in competition with some ot the most elaborate product commercials. Sony-3M in Cross Patent License Agreement Sony Corporation and .^M Companx have concluded a cross patent license agreement involving Ihe manufacture and sale of magnetic tape and recording equipment. Ihe agreement will permit Sony lo 111. mill. iclure and sell Ihe new ^S] "High Inergy" magnetic tape and \M lo manufacture and sell ihe new Sony '4 -inch "U-Malic" vidcocassctic equipment. High I ncrgy " lape. manulacli exclusively for the past year by 3| Magnetic Products division, ulil a cobalt-energized ferric oxide for lalion lo deliver what is said to better quality signal but remains ui versiilly compatible with present eqiii ment. .Sony has commenced the distrih lion of its ■"L'-Matic" videocassci equipment in Japan and anticipal that it will introduce the same systc into Ihe U.S. market in early 197 The recording equipment wil manulaclurcd and sold by .^M throu its Mincom division under Ihe \\ ollc Silk brand name. Plans for market! the recorder hy .^M are being \eloped. National Education Association Honors Jamison Handy Jamison Handy, whose innovative e ucationul methods have kept studer wide-awake in classrooms across t country since World War II. received special recognition from t National Education Associati (NEA). Mr. Handy is President the Jam Handy Organization. The NEA tribute was bestov on Mr. Handy by the A.ssociali Dep.irlmenl of Audio Visual Instn lion "In recognition of his oiitslar ing contributions lo the Americ people in the areas ol public edui lion, industrial and military Ir.iini and lo people throughout the work Ihe award is in the form of a monta ^* ilepicling his lifework in these art and is dedicated "The Sage of ,AqU! ius — for making them underslam New Photoplastic Recording Technique Announced .A incihod ol recording images on fi with Ihe result ready for projeeti in a fraction of a second, withe chemical processing, is being offer for licensing by the Cieneral Elect Company. The technique, under developmi for several years, is called "phot plastic recording" (PPR). The brig ness and clarity of the image h. recently been greatly improved by ilevelopmenl of a ihin mel.dlic la; .iddeil to the film. One advantage of the prixress ih.ii Ihe lilm is insensiiiNe lo lig until just before it is used, at uhi lime it is "charged" by exposing lo .1 high \oll.ige power siipph. Wh light strikes the film, the electric BUSINESS SCREI ■ 0