Business screen magazine (1946)

the camera eye VIEWPOINT AND COMMENTARY BY O H COELLN II Grand Prix, First and Second Prizes for U.S. at 12th International Film Festival in Spain COMPETING A I BARCELONA On November 2-6 against 108 of the finest industrial motion pictures from 12 European countries and Japan, United States entries at the 12th International Industrial Film Festival captured one of ihe two Cirand Prix, a First Pri/c and Second honors despite one of the fewest total entries in recent years submitted by this country. The U.S. sent only eight films as compared to an average of 15 entries subniilted by Britain, France, Germany and Italy. Deleyales represu-nling national confederations of industry from 16 countries were in attendance at the weeklong showings, discussion forums and awards ceremonies hosted by Spain's Organization Sindical Espaiiola, that country's national association of manufacturers. Only Belgium was not represented b\ films al this year's event, held in the spacious facilities of the Palacio de Congresos. Barcelona's impressive trade fair grounds. After a dismal showing at the Festival in Florence last year, where the U.S. won no awards and was represented by only a single delegate, this country rebounded with a strong and active delegation representing such companies as IBM, Pan American World .Xirwavs, TTie Port of New York Authority and Westinghouse. Motlern Talking Picture Service, a founding member of InforFilm, the worldwide film distribution organization, sent both its executive vice-president. Bill Oard. ami vice-president and general manager. Dan Kater. Your Business Screen correspondent, a member of the Advisory Board of the Council on International Nontheatrical Events, was elected president of the international jury reviewing films for one Category. Kater was a memlK-r of another Category jury, with Oard named as his alternate. The U.S. entries were sent to Barcelona under the auspices of CINE, with selections being made on behalf of the National Association of Manufacturers, the official participating 12 group recognized by this competition, organized over the past decade by the Council of European Industrial Federations. Most-honored of the U.S. entries was The Real Worhl, winner of the Cirand Prix for films made for specific industrial audiences and a First Prize recipient in its own category for management training & human relations films. The Real HOrli/ was produced lor IBM's Field Lngmeering Division by FVVB & Associates, Inc. of New York City. The other U.S. prize winner was Position Counts, honored with a Second Prize trophy. This electronics' production film was sponsored by the Superior Electric Company, Bris tol. Conn, and produced b\ The Communicators. Inc.. of Pomfrel Center. Conn. Scene from Plnhiis tilrii I irnt Probably the finest film at the Festival, however, was the other Grand Prix winner. Lii;lit, a superlative visualization of commercial lighting design and applications, sponsored by a frequent Festival winner: N. V. Philips Ciloelampenfabriken. of Eindhoven. Holland. N.V. Multifilm. of Hilversum, Holland, also a previous prize winner at these events, was the producing eomp.my. with Halliim Hoving as the talented director. Lit;ht became eligible for the general public interest Cirand Pri.x honor after receiving the First Prize for "films which have the purpose of contributing to the prestige of the industr\ con cerned." It was the Grand Prix vk after strong completion from J Laiitlou Rcvolttiion, a West Ciem entry which won a category First Pi for its sponsor, Pharma Informal Ciba Geigy RochcSandoz. I eona Film, headed by Dr. Georg Munck Boblingen Tannerberg. Federal Rep lie of Germany, was Ihe producer this scientific research film. Cireat Britain, with 15 entries competition, was easily the Festiv major award winner with two F Prizes, two Second Prizes and I Third Prizes. In addition to the "first" for I LaiiiloMc Revolution, the Federal I public of Germany took a First Pi honor with Grossrohrc Aus Su produced for Mannesmannrohr Werke ACi by Dido-Deutsche In dusirie und Dokumentarfilm Gml both of Dusseldorf, and two Secf Prizes. Small in area but mightly in CC petition. Denmark submitted only f films and took home a First Prize a two Third Prizes. The Danish winner of iiip hon was Four in the Crowd, an in format exposition on recognizing and treat diabetes symptoms for general au ences. sponsored by Novo Indiisti A of C openhagen and produced by I lerna Film of Klampenborg. Dennia l.aterna became the Festival's fi dual-award winner when that CO pany's production of Know Hi created for F. I.. Smidih A: Co. Copenhagen also won a Third Pr honors in another category, depict complex operations in a cement f tor\. The other Danish award-winn a Third Prize, was Flash Drying Cellulose, produced by Jorgen Bag.