Business screen magazine (1946)

camera eye continued Filmprixluktion, ot topcnhagcn. for Niro Atomizer Ltd. of Soborg. France was another maximum entr> competitor at Barcelona with 15 en tries and captured two Third I'ri/es. The first of these, went to Mo HoniiiuPar Chofurs. sponsored by Societe Generalc. of Paris. This informative film on banking services was produced for the French banking firm by Films Jean Mineiir. also of Paris. The other French Third Prize Winner was Minc\ D'Aiiiotinl 'Htii. an exposition of new mming techniques, produced for Secoma and Joy Ville-Crozet, mining equipment companies, by Compagnie Lyonaisc dc Cinema, of Lyon. French pride in its past record of achievement at these Festivals was assuaged greatly when I as Artisans. sponsored by the Confederation Generalc de i'Artisanat Francais, Paris, and produced by Ix's Analyses Cinematograph iques. also of Paris, won the beautiful City of Barcelona special trophy, given producer Georges Rozc for the film's "major social and educational values." Holland added to its Grand Pri.x and First Prize laurels when the Special Prize trophy of the Ministry of Information and Tourism of Barcelona was awarded to Carillon Films, of Rijwijk. for the hand.some entry, Holland Under Glass. Producers Gerard Raucamp and Ted de Wit of Carillon shared this special honor with their director, Cas Willers. The film colorfully depicts methods for improvement in the production of cut flowers in Holland. It was sponsored by Nederlandse Vereniging \or Bloemisterij, of the Hague, Holland. Behind the Scenes wt BF,Mi.vi, that Furopc's annual International Industrial Film Festival, despite some obvious shortcomings still apparent after 12 years of continuous growth, stands alone in the world as both a showcase for the best work in industrial film production and as a very useful meeting place for serious executives concerned with this medium within their companies and governments. Recession in liurope and elsewhere didn't deter si/able representation from 15 countries at Barcelona Nov. 2-6; although both commercial studio, lab, and distribution people just about equalled the corporate and manufacturmg association delegates, it was an ideal meeting place. 14 Those concerned with the quality of judgment imposed on all entries can be assured that, for the most part, it was /()/' drawer. Underscoring our faith in film as a universal language, little difficulty was encountered in the right film getting through to all of the 25man international jury. The decisions were primarily based on just three key criteria: Was the specific objective of the film achieved? Was the film likely to communicate at the level of the specified audience? Judge the technical and artistic qualities of the film (consider visual quality, sound and tempo). Although there was some close voting below the First Prize level unanimity prevailed after discussion of various differences. The same kind of consensus judgment ruled when the various C^itegory juries assembled, as required by Festival rules, to choose the two Cirand Prix winners. A striking example of international understanding attained by this extremely diverse group of film jurists was the selection of The Real World as a First Prize winner in its Category and. subsequently, the sizeable majority (nearly unanimous) votes given this IB.\I film by the full International Jury selecting it for the Grand Prix. This U.S. entry had to win or lose as much on its English sound track as it did on its admirable humorous characterization of one "typical" day in the life of an IBM Customer Engineer. The jury members got the message all right. In the all-too-scrious world of today's business, this film's humorous slant on an extremely pertinent problem: service to the ciixtoitier probabh got to many of the jurists at Barcelona. It should also be noted that many European entries, aside from Britain's, carried English sound tracks as did those from Japan. In our opinion, shared by many at Barcelona. IBM has a rich properly for international use in The Real World: foreign language sound tracks would provide this worldwide concern with an excellent vehicle for improving customer relations as well as its own employee showings. All too little humor prevailed in the films at Barcelona but when it diil. witness the success of Britain's Gas Council prize winner: Tnt (Had You .Asked That Question, nearest comixMitor to TinReal World for the (irand Prix and the British National Coal Board's First Prize winner. The Self-Rescue Breathini; Apparatus. Both of these Categoi^' winners were ver> well done .mimation cartoon treatments In contrast, another IBM enir\ (IBM International) was that com pany's imaginative Ol Men and nions. originally created for last EXPO at Osaka, Japan. This "^-mu cartoon looked like a sure winnej some kind of award in its Cati But. in th.' opinions of many v^ whom we talked at Barcelona, film's very excellence for its prir Japanese and Asiatic audiences ii Osaka, treating the subject of the; vironment and pollution in Far Et ern mythology for its characters artwork, was less appreciated by Wj ern viewers than we may have posed. Sans verbalization with onlji very good music track. Of Men T>einons depended on its inui\;es <A therein failed to impress its Categl jury !l We did believe, however, that other U.S. entry. Kaiser Aluminii Chemical Corporation's Liaht. Stl and Beautiful, produced by Frail Thompson, Inc.. deserved some kij of honors in its Category. This fm created to stimulate an awareness! the worldwide scopj of the alumini industry and the universal use ofj products, was a "natural" for this i ternational competition. All we can | of its non-award fate was that 16mm projection print sent to Ba lona wasn't top quality or the proj tor let down. Th: jury showing happened to attend was low in lumi and a letdown in impression clearly| suited. Films likv this should be SI on 35mm for the best possible proi| tioni We've mentioned Festival comings: a lack of restricted rou| table and forum discussion should be a gathering place for woilj wide sponsor industrial buyer exeij tives to exchange viewpoints and pr* lems is a paramount need. What you doing with VTR? How are y<| country's economics affecting f| budgets? How can we mutually improve international relationships?!" What we're concerned about is !C ' ob\ious need for a worldwide kind International Industrial .Audio-Visl Association, bringing together men like concerns, with or without presence of producers, etc. Men like this should be able to m and work together for their comir ^^ concerns: better production, more suits, etc. The Intern.itionals arc ideal setting as the finest of industi product from man\ lands are sho<| a new European capital is chosen each annual event, airline fares coming down! .And perhaps, some d Ki: our own National Association of M ufacturers will begin to t.ike a ret •ictive interest in hosting such a gE enng in the L'.S.. too! continued on page BUSINESS SCRE