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lAVA:
Industry a guinea pig
for manufacturers?
lAVA president warns A-V men against moving into new devices too fast.
CiERARr) K. Hall, Director. Audio Visual Services. Nalional Cash Register Company, and President of the Industrial Audio-Visual Association told members gathered lor the semiannual meeting in Birmingham. Alabama, October 2(i-29. that industry was being used as a guinea pig by some audio-visual hardware manufacturers anxious for someone to help defray the enormous costs of the development of new products for the coming estimated $12 billion annual market for magnetic or film storage devices for the home.
"After we purchase this equipment and put it on the line, we are doing product reliability studies for them. We are doing the de-bugging lor them. We are doing the experimentation that they should have been doing themselves before they ever released a product for sale," Hall said.
"Industry is a fine target for sales efforts by equipment manufacturers. Hopefully, by our companies' commitments to one system or another, we might help a manufacturer make his product the standard. There is no question." Hall said, "but that some of these new systems do offer some exciting benefits, but do they solve all our companies' communications problems'.' Will the new 'XYZ video cartridge cassette with continuous super H loop, monaural stereo sync sound, adaptable to front screen projection, and high hand, no band, low band frequency modulator with optional drop-out compens;itor' handle all problems we might have'.' Humbug."
"The point is," he stressetl, "we've got to beware of the non-compatibilit> of these systems, beware of duplicating and print problems, beware of reliability problems, and beware that wc do not become gadgelecrs rather than professional audio-visual communicators."
The lAVA group was welcomed to Birmmgham by Mayor George (i. Seibels. who said that "anv citv with
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Sign on top of the Birmingham Trust National Bank welcomed lAVA members to th Alabama industrial metropolis, October 26.
lAVA President Gerard K. Hall, National Cash Register Company, warned member against gadgeteensm with new cassette and cartridge devices.
Program Chairman Clyde 0. Won American Cast Iron Pipe Company. w( coming JAVA members to Fall MeetlBi
Dr. Robert Taylor (I) and E. J. McDevitt (r) of University of Alabama Medical Centt demonstrate videotape and film teaching programs.
BUSINESS SCREE
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